You have a chance to compete for a user’s attention as a marketing consultant in their inbox if only a tiny fraction of emails received each day are spam. Make sure your phone is up to date as well.
I don’t know about you, but I delete emails on my phone when I have to strain to read the text. The emails I’m deleting aren’t spam or impersonal; they’re just incompatible with mobile devices. I’m not the only one that thinks this way.
In truth, according to a LifeHacker poll, only 25% or fewer of the emails they receive each day are spam, according to 49% of respondents. That was the tiniest selection available to the 3,304 votes.
Related: What is message optimization?
The following 15 facts will shed light on why.
- The Use Of Mobile Email Is Growing
1) On their smartphones, 74% of smartphone owners check their email.
2) Email opens on mobile devices now account for 51% of all email opens.
3) Gmail and Yahoo open 68 percent of the time on mobile devices.
4) By the end of 2018, global mobile email customers are expected to exceed 2.2 billion. By this time, 80 percent of email users are expected to access their accounts via a mobile device. (With thanks to Radicati for the photo.)
Takeaway? Make sure your emails are responsive to mobile devices.
Mobile consumers are increasingly accessing emails through their mobile devices. This includes marketing consultants. Make sure each email is ready to read by the 74 percent of smartphone owners, especially marketing consultants who check email on their phones to get the most out of your email marketing efforts.
2. Businesses Aren’t Mobile-Ready.
5) Only 11.84 percent of newsletters marketing consultants use responsive design strategies to optimize their layouts for mobile devices.
6) Only 24% of companies make any effort to optimize their email creative for mobile visitors.
7) Only 39% of marketers have a strategy for mobile email.
8) Over 95% of emails are only opened on one device. Few people view their emails first on their phones before saving them to their PCs.
9) When it comes to emails that don’t render correctly on a mobile device, 70% of consumers immediately delete them.
Takeaway? You can outsmart the competition with mobile-optimized emails.
Despite the fact that mobile email usage is on the rise, many businesses and marketing consultants are still resisting change. Because of the technical and skill adjustments required to become an early adopter, marketers including marketing consultants are cautious to engage in a mobile email campaign. Allowing this to happen to you is not an option! Mobile phone owners aren’t saving emails to read later. When they’ve finished reading it, give it to them.
You can either follow the herd and become another slow sender marketing consultants, or you can get on the mobile bandwagon ahead of the pack and start making sales faster. Signals, a free email tracking tool, is one of many tools available to assist you figure out where your email traffic is coming from.
3. Mobile Emails That Make Money
10) In the future year, 56% of shoppers will likely make a purchase via a mobile app.
11) 69 percent of buyers are influenced by company emails to make a mobile purchase.
12) Ninety percent of consumers including marketing consultants who have enrolled in mobile loyalty programs say they have benefited from them.
13) Special offers (27 percent), coupons (21 percent), and real-time monitoring are the most popular email types to receive on mobile (21 percent ).
14) Almost two-thirds of mobile marketing users claim to have made a purchase as a result of getting a highly relevant mobile message.
15) Mobile offers are 10X more likely than print offers to be redeemed.
Takeaway? Mobile email content can be used to make money.
Whether you’re an ecommerce company or a marketing consultant that generates revenue directly from email sends or a B2B company that sends a specific marketing offer to improve lead flow, mobile-friendly emails may help your bottom line.
I’m not going to lie to you: email optimization takes time. However, spending a bit more time planning your mobile campaigns if you are a marketing consultant might pay off big time for your company.
Related: What is email marketing?