Using a combination of organic content and Facebook advertisements or facebook marketing, you may reach as many people as possible. To guarantee you’re finding the appropriate mix, you’ll need a sales funnel designed just for Facebook. Before we go into how to make a Facebook sales funnel, let’s define what one is.
Facebook is the most popular social networking platform, with about 2.79 billion monthly active users. As a consequence, it’s a fantastic way to reach a significant section of your target demographic.
What Does It Mean To Have A Facebook Sales Funnel?
A Facebook sales funnel or facebook marketing is a method of guiding Facebook users to do a specified action, such as completing a purchase using the social media platform. It is specifically built to convert Facebook users, unlike a standard sales funnel.
You want to create brand recognition among your target audience at the top of the funnel (ToFu). This may involve creating advertisements that describe your products simply and promote them to Lookalike audiences, running a referral contest, and providing a variety of content — such as blog posts, videos, infographics, and ebooks — to appeal to different segments of your audience.
The next level of facebook marketing is the middle of the funnel (MoFu). You should concentrate on lead creation and then lead nurturing at this time.
Answer questions in the comments section of your ads and posts to show customers how you’re different and why they should buy from you in facebook marketing, share content that goes into greater detail about your products and has previously performed well, and run retargeting campaigns to show customers how you’re different and why they should buy from you. One example of such a campaign is a video ad for customers who have already clicked on a blog post or other type of material from your Facebook page.
The final stage of facebook marketing is the bottom of the funnel (BoFu). Conversion will be the primary goal at this time, followed by retention. As a consequence, the Facebook advertising you use at this point will push your leads to make a purchase from you, converting them into devoted clients.
As a last incentive for customers to make a purchase or take another action, these advertising may feature special discounts and incentives, such as a free trial (like opt in to your newsletter). They should also be highly targeted to advertise things that customers have already looked at or products that are complementary to what they have already purchased.
Let’s look at how to create a Facebook sales funnel that works for your business now that you have a fundamental idea of what one is.
Related: What is a sales funnel?
Learn How to Make a Facebook Sales Funnel in 9 Easy Steps.
You may use a range of ad kinds on Facebook at different phases of your sales funnel. These many options, on the other hand, might make the procedure more difficult for you in facebook marketing.
Let’s take a step-by-step look at how to create a sales funnel for your business on Facebook.
1. Make A List Of People You’d Want To Contact.
You must first decide who your target audience is before you can use Facebook to reach out to them and build your business.
You may be wondering why.
Because the information you supply must be customized to their tastes. Content that is tailored to a certain audience has a better chance of attracting attention and converting clients.
A range of demographic, regional, and psychographic criteria should be used to establish your target audience. Establishing buyer profiles and examining your sales process within your target demographic is also a fantastic idea. As a consequence, you’ll be able to customize your material for each character more effectively.
2. Create Content With A High Perceived Value
Any sales and marketing strategy, including a Facebook sales funnel, is built on content.
It will be vital to collaborate with your marketing team in facebook marketing to create segmented content that appeals to each customer persona. You may use a blog post, a video, a picture, or even a slideshow. The most crucial element is that it be of excellent quality and relevant to your client persona’s interests.
You must be extra careful while creating material for blog articles since it must be plagiarism-free. It’s a good idea to use a plagiarism checker like Grammarly while writing unique material.
Related: What is sales training?
3. Reach A Larger Audience with Facebook Ads
Once your content has started to get some traction, you should start using Facebook ads to broaden your reach and engagement even further. Video advertisements will be especially successful in 2021, when video is expected to account for 82 percent of mobile traffic.
It’s vital to get the most bang for your buck when it comes to advertising. As a result, prioritizing the promotion of your best-performing content is crucial.
But why is it the case?
Because it is the most widely used material, facebook marketing is also the most likely to be effective as a marketing tool. It’s vital to keep in mind that you shouldn’t provide this to everyone in your audience. Concentrate instead on people who have already indicated an interest in your business.
This is your warm audience, who are more likely to interact with your material since they are already engaged in your business. Ideally, they should be Facebook fans and those who have already visited your website.
4. Use Remarketing To Your Advantage.
Content remarketing is one of the most efficient ways to warm up a chilly audience.
So, how do you go about doing it?
It helps you to introduce individuals to your brand on a regular basis. This can assist in increasing brand recognition. People aren’t going to engage with your content the first time they see it, after all.
People are more likely to engage with your brand if they are exposed to it on a regular basis, resulting in a warm audience for you. Individuals who have interacted with your material should be remarketed to in the same manner that people who have already visited your website are.
You may use Facebook marketing to promote your business in a number of ways, including:
- Page views on the website
- Relationships between events
- The number of people who watch your videos is growing.
- Pages visited on the internet
- Customized combinations
They are more likely to become leads or conversions the more they connect with your business.
5. Reach Out To Others That Look Like You.
The lookalike audiences feature on Facebook is one of the most beneficial. It’s a tool that lets you reach out to a similar audience to the one you already have.
This might minimize the guesswork and allow you to concentrate on your most valuable audience with little effort.
Facebook builds the lookalike audience automatically when you pick a source. The source might be a bespoke audience, a Facebook Pixel, or even the audience of a page.
Another consideration when building your facebook marketingl is to communicate with your audience through their chosen medium, which is rapidly becoming messaging applications. According to Facebook, during the peak of the COVID-19 outbreak in 2020, total daily conversations between people and companies on Messenger (together with Instagram) climbed by more than 40%.
Keep in mind that you must be available to your audience when they need your help.
7. Make Products Available Right Now
All you have to do now is persuade them to buy from you once you’ve created a devoted following. This may be performed by using social media to share links to your product page.
To sweeten the bargain in facebook marketing, try incorporating discounts and incentives in the posts. It’s also a smart approach to use their fear of missing out to develop a limited-time offer (FOMO). When paired with the offer, this sense of urgency can help you close deals.
You should also tell everyone who has already interacted with your brand about these posts. This increased visibility within your warm audience may help you get even more conversions.
8. Each Stage Of The Process Should Be Mobile-Friendly.
According to Facebook’s Evolving Customer Experience study, users are becoming increasingly reliant on mobile devices for both research and purchases. Sixty-six percent of respondents claimed their smartphone is becoming their primary shopping tool, with 45 percent indicating they spent more money on their phone during the worldwide lockdowns.
That’s why optimizing your facebook marketing for mobile at every stage is crucial. Facebook offers a few options for converting assets to mobile, including:
Advertisements that are made out of static photographs that play in a slideshow format.
lowering the length of commercials to 10-15 seconds
9:16 advertisements were made to fit the vertical screen area of mobile devices.
By overlaying text on top of videos, viewers may watch them with or without sound.
A statement about your company or brand should be at the beginning and conclusion of each paragraph.
9. Focus On Client Retention.
The last stage in the Facebook sales funnel is to make sure your customers stay with you.
Using customer service best practices, it’s vital to provide them with outstanding customer service. As a result, they will be satisfied with the services they obtain.
You should make every attempt to settle all of their difficulties efficiently.
It’s also critical to keep them motivated in order to boost your sales. The following strategies can be used to achieve this:
- Purchases done on a regular basis
- Programs that encourage people to recommend others
Running ad campaigns based on your clients’ buying history can help you upsell. If people see similar items or services, they can be convinced to buy them. If your consumers make repeat purchases, you may retarget them with fresh offers to entice them to do so.
Finally, by publicizing your referral program and its benefits on Facebook, you may urge them to spread the news about your company. This is something you can accomplish with both organic and sponsored posts.
Your Facebook Sales Funnel Is Overflowing With Customers
If you want to make sales using Facebook marketing, you’ll need a Facebook sales funnel. This can help you figure out how to get your target audience to know about your brand. You might also think about how you’ll approach and nurture your cold audience to warm them up. You may accomplish this by utilizing retargeting and lookalike audiences, as well as connecting with them via comments or direct message.
Provide Reasons For Your Audience To Buy From You Once You’ve Warmed Them Up.
Finally, put a strong emphasis on customer service and create programs that encourage repeat purchases, upselling, and recommendations.