Wouldn’t it be wonderful if you could just sit back and let someone else handle your marketing for you? We’ve all had those days where we have back-to-back meetings from 9 a.m. to 5 p.m., but still have a large to-do list (like sending out a bunch of emails to prospects and updating blogs) and know there’s no way we’ll get everything done with guerrilla marketing.
There is, however, a solution. It’s a system that can do some work for everyone while also increasing the efficiency of the marketing process without giving the impression that we’re dealing with a cyberspace robot. It is called Guerilla Marketing.
Guerrilla marketing is an advertising method in which a corporation promotes a product or service via surprise and/or unusual encounters. It’s a kind of public relations. Guerrilla Marketing, a 1984 book by Jay Conrad Levinson, popularized the phrase.
What is the secret behind all of this? Marketing that is automated.
What Is Marketing Automation and How Does It Work?
Marketing automation is software that helps you automate your marketing. Users may utilize the program to prioritize and accomplish marketing activities more quickly and easily. What does this mean for you as a marketer, though?
Unlike automating industrial processes, using a marketing automation system like guerrilla marketing will not make the job redundant; rather, it will make it more effective. It will save you some time without compromising the quality of the data you provide. It will also help you achieve your goals more rapidly.
The ultimate goal of guerrilla marketing is to raise revenue for your company. To do this, it must boost website traffic, convert visitors into leads, and close those leads into customers. During the method’s transformation and completion stages, marketing automation succeeds.
Related: What is marketing automation?
How to Make Marketing Automation Work for You
Thousands of companies utilize email marketing to create leads these days. Companies send out mass emails to their whole list of prospects and customers in the hopes that the message will resonate with some of them and urge them to purchase. Is it, on the other hand, effective? It’s a difficult question to answer.
That could work for you on occasion, but the fact is that:
- By marketing to people who may or may not be interested in what you’re giving, you’re wasting your time and money.
- You might be obliterating your to-do list (i.e., annoying your contacts and causing them to jump ship, leaving you with no opportunity to market to them in the future)
- Marketing automation allows you to nurture your prospects throughout the purchasing process by providing them highly targeted, customized content that solves their objections to making a purchase.
Related: What is message optimization?
Do’s and Don’ts in Marketing Automation
List of things to think about while assessing and integrating a new platform into your workflow. Justify your decision to employ marketing automation by saying what you should and shouldn’t do with it.
Don’t Just Automate Your Present Technique Without Re-Examining Your Goals.
As marketers, Guerrilla marketing automation may make our life simpler, and most will begin by automating all they do right now. While this may be the greatest option, take some time to examine your goals before you begin.
We don’t want marketing automation to push us to use approaches that we know aren’t good for both customers and prospects. Nobody wants to go back into old habits and stop paying attention to their customers’ wishes and requirements.
Incorporate Marketing Automation Into Your Inbound Marketing Approach.
Inbound marketing is all about producing high-quality content that is tailored to your customers’ demands and requirements. This should not change if you start implementing marketing automation. In actuality, technology should improve communication since it allows you to provide people with the information they need when they need it. On the other hand, Guerrilla marketing by their very nature, campaigns are unique and unorthodox, and they have the capacity to create a lasting impact on customers.
DON’T Just Send Out A Bulk Email Or Broadcast A Message To A Large Audience.
Because marketing automation is meaningless, there’s no need to send a generic, wide message to the complete contact list that would be rejected or marked as spam.
DO Provide A Limited Group Of Individuals Highly-Targeted, Personalized Material.
Give individuals the information they’re looking for. Put yourself in the shoes of the consumer for a moment. Let’s imagine you’ve interacted with a business; perhaps you downloaded some of their materials and were blown away by what you saw. Your next email will be about something completely unrelated to what you’ve just read. Wouldn’t it be more effective if you received an email that went into further detail on the topic you’re interested in especially with the use of Guerrilla marketing? Wouldn’t you be more likely to buy from that firm if they responded to your questions? As a result, Guerrilla marketing automation enables you to accomplish this.
Remember To Consider Your Customers.
Bringing in new business and closing contracts requires a lot of effort. Many companies are so focused on generating new revenue that they forget about their existing customers: the people who already like what they’re selling and are likely to buy more.
Create Customer Engagement Activities To Keep Current Customers Happy And Coming Back For More.
It’s a lot easier to sell to someone who has already bought something from you. Maintaining consumer involvement through content marketing is crucial for business success. To educate and persuade customers to return to your organization for thought leadership and expertise, distribute customized, customer-specific material.
Now It’s Time To Bring It All Together.
Instead of selling, Guerrilla marketing automation focuses on nurturing. Remove hard-sell tactics in favor of individualized, relevant material tailored to our customers’ and prospects’ requirements. You can make this process a lot easier if you utilize marketing automation tools. We can see the connections between the entire process and our marketing goals right away.
Throughout the convert and close stages, Guerrilla marketing automation is critical, but what about the entice stage? We won’t go into great length here (we’ll save it for another piece), but marketing automation works well with an inbound marketing strategy.
Related: What Is Lead Nurturing And What Are The Right Tactics?