Buyer personas are the foundation of your inbound marketing strategy plan. Simply said, they’re semi-fictional representations of ideal consumers based on real data and educated predictions about demographics, habits, motivations, and goals. They help you understand what your potential customers are thinking so you can properly reach out and engage with them.
The following are some of the benefits of creating persona profiles for your target buyer(s) in marketing strategy plan:
- Create the most powerful marketing materials you can.
- Get the ideal individuals to visit your website and follow you on social media.
- You’ll be all set if you can convert those visitors into leads.
- Convert them into paying customers.
That sounds fantastic, doesn’t it? If you use Hubspot, you’re undoubtedly already familiar with how to create buyer personas in your marketing strategy plan. However, don’t be concerned if you don’t. Check out the handy dandy instructions in our knowledge base. To make things easier, you may download buyer persona templates.
Related: What is a buyer persona?
Digging Deeper Into Your Buyer Persona for Social Advertising Targeting
In the worlds of Facebook, Twitter, Instagram, and YouTube, we now have the ability to be hyper-specific when it comes to targeted advertising to our clients. However, you should fine-tune the customer profile in the marketing strategy plan you’ve generated before proceeding. You should think about including psychographics in your research.
Psychographics, which go beyond demographic data, are used to assess customers’ opinions and interests. Psychographics may aid in the more efficient targeting of keywords, particularly in the social media industry.
The following are some of the more intimate inquiries you’ll ask:
- What are their core principles and beliefs? What are your views on religion, the environment, sports, the arts, gender, politics, and other issues?
- Which brands do they have a preference for?
- What websites do they go to the most? What books and magazines do they like reading?
- What do they like doing in their spare time?
- How technologically savvy are they?
- Who or what influences their purchase choices?
- What stores do they enjoy going to? What sorts of stores are there, where are they, and so on?
Don’t panic if you don’t know where to begin gathering this type of detailed information. You most likely already have a lot of this information in your marketing strategy plan. The majority of it may be found in blog and website comments, sales figures, email campaign results, industry reports, and social media discussions. Just inquire if it isn’t enough. To help you unearth the facts, do customer surveys, focus groups, or social media polls.
You might be able to gather this information from another source in your marketing strategy plan: your social media insights.
Related: What is PR Leverage?
You Can Better Target Your Audience Using Facebook Lead Ads.
Determining this level of psychographic depth in your marketing strategy plan will be quite useful when it comes to correctly targeting the type of people you want to engage.
With this type of buyer profile data, you can take your social media targeting in your marketing strategy plan to a whole new level, especially with Facebook’s new lead adverts. Ad targeting on Facebook is based on user interests, so you may reach the exact demographic you’re looking for.
Assume you work as a marketer in the healthcare business. You’d want to promote a new app that links individuals with doctors who are currently taking new patients. Assume Corporate Cathy is one of the buyer personas you developed after conducting your research. You may use Facebook’s advertising capabilities to target appropriate folks in your marketing strategy plan based on the information in her profile by matching her interests. Instead of depending just on general demographic data, you may delve far deeper into the data. In the case of Corporate Cathy, you might want to target women between the ages of 24 and 36 who are managers, make $70K+ a year, read Mashable (since she likes learning about new technologies), own an iPhone (which is the best platform for your app), and have a FitBit in your first ad (she is predisposed to using a healthcare app). If you wish, you may do A/B testing on those ads and add additional criteria, such as the same targets plus females who enjoy yoga.
Isn’t It Quite A Bit Of Data? That Is Why Facebook Advertisements Are So Successful.
Facebook has added the ability for advertisers to fill out a quick form immediately in the ad itself in your marketing strategy plan as part of their new lead advertising. This raises the standard for Facebook ads. By combining your buyer profile with lead adverts, you can quickly build a database of higher-quality leads in your marketing strategy plan.
Related: Lead Generation: Can It Be Useful For Your Products?