WE SPECIALIZE IN THE WEB DESIGN AND WEB DEVELOPMENT OF CANNABIS OR MARIJUANA WEBSITES
CANNABIS WEB DESIGN: ECOMMERCE WEBSITE DESIGN SERVICES THAT GET CUSTOMERS
To ensure that your eCommerce website design meets your company’s needs now and in the future, it takes a lot of preparation, long-term thought, and technological skills to design a website for the cannabis industry.
To comply with the Cannabis Act and Regulation, the cannabis website must meet certain technical requirements. As a result, you must consider not just how your cannabis website design will look and how your content will flow, but also the features you will need to avoid getting into trouble with Health Canada.
Here are some of the most important things to think about when developing a cannabis eCommerce website design:
The Goal of Your Website
While considering cannabis eCommerce website design, it’s important to first consider what your website’s purpose is and who your target audience is – whether your goal is to promote cannabis, cannabis accessories, or cannabis-related services on your website, you’ll need to think about your website’s ability to provide an effective age-gate verification method, the ability to perform search engine optimization (SEO) operations, the ability to collect people’s comprehensive contact details so that you can add them to a list and advertise directly to them through email and other forms of communication, and the ability to conduct e-commerce transactions.
If, on the other hand, the purpose of your eCommerce website design is to provide investors with information about your cannabis company and you do not intend to promote cannabis, cannabis accessories, or cannabis-related services, your technical requirements may be very different, and a simple eCommerce website design can suffice. This is why the first move is to figure out what your website’s target is.
Age-Gating Your Website
To begin, it’s important to recognize that promoting cannabis, cannabis accessories, and cannabis-related services is generally prohibited under the Cannabis Act unless certain requirements are met. If the promotion is classified as a “Informational promotion” or a “brand preference promotion,” it is one of the exceptions. However, in order to use the informative or brand preference marketing exemptions to advertise cannabis, a cannabis accessory, or a cannabis-related service, the promotion must be:
- In a communication addressed and sent to an adult (18 years of age or older) who is known by name;
- In a location where it is illegal for young people to be;
- If the person in charge of the promotion’s content has taken appropriate measures to ensure that the promotion cannot be accessed by a young person, the promotion would be communicated through telecommunication.
This is where age-gating the cannabis website becomes critical; a thorough age-gate check can be considered a fair measure to ensure that the promotion is not accessed by a minor. However, the cannabis industry is divided about what constitutes a “reasonable step,” and Health Canada has written to some Licensed Producers, stating that it has discovered “online promotional content on websites and social media sites is being made available by certain license holders without any steps being taken to ensure that the promotion cannot be accessed by a young person. In certain situations, the steps taken (for example, basic self-attestation of age) can be easily avoided.”
If you intend to have promotional activities on your website, it goes without saying that having a good age-gate is vital.
Choosing the Right Platform for your Cannabis Website
Choosing a content management system that can satisfy the technological specifications is a critical aspect of cannabis website design for the reasons mentioned above. Not only should the CMS be able to provide an appropriate age-gate, but it should also enable you to participate in SEO activities – not all content management systems are created equal when it comes to SEO! Although cannabis-related pay-per-click advertisement is generally prohibited by Google, SEO is not and can be used to increase traffic to your website.
Images, Visual Elements and Other Considerations
Another factor to consider when designing a cannabis website is the aspects of the Cannabis Act that deal with advertising practices, as these have a direct effect on the types of photographs and graphic elements you can use. The Act makes it illegal to engage in advertising practices that:
- Young people might find it appealing;
- Make a recommendation or a testimonial;
- Shows a real or fictional person, character, or animal;
- Shows a way of life that is synonymous with glitz, frolic, adventure, vitality, danger, or daring; or
- Contains material that is inaccurate, misleading, or deceptive, or that is likely to deceive.
Obviously, none of these can be included in the design elements of your cannabis website, but the definitions of some of these exclusions aren’t always clear.
These are just a few of the factors to consider when planning and designing your cannabis website – it’s not easy, and many website and design firms that don’t specialize in the cannabis industry may not be aware of all that needs to be taken into account.
Eternus Global is a company that operates in the cannabis industry and is well-versed in the Cannabis Act and Regulation. We also have a network of cannabis layers as well as a number of experts who can help if needed.
Before you get into the nitty gritty of building your cannabis website, make sure you’re working with an industry expert who will be on your side. To learn more, give us a call.
Because of the fierce rivalry in the cannabis industry, companies must employ marketing strategies that will help them stand out. A professional website would not only aid in the establishment of a clear online presence for your cannabis company or dispensary, but also in the execution of active digital marketing campaigns. However, making a website alone will not suffice. You must ensure that the website design services you choose can assist you in attracting more customers.
Here are some of the website design services we provide to help you get more customers:
Any CBD, cannabis, or ecommerce company will benefit from having a website to increase brand recognition and loyalty. Since this is the first point of contact for potential customers, having a professional website that makes a good first impression is critical. Instead of using pre-made WordPress models, add design touches that will help your brand stand out. Aside from being compatible with the branding on other sites, the website should also have an appealing design. A good layout, visually pleasing pictures, colors, and font are all features of a good design.
STRONG SITE ARCHITECTURE
You should make sure that the architectural design is tailored to your needs rather than coming from one of the many templated website software platforms available. A professional web designer can understand the company’s needs, keep up with latest trends, and know how to use the least amount of code possible so that you just get what you need.
MOBILE RESPONSIVE DESIGN
Mobile devices are increasingly being used to access the internet. You should make sure that your website is mobile-friendly if you want to reach a large online audience. The size and content of a mobile responsive interface can change depending on the screen size of the device on which it is being displayed. Customers will be able to quickly locate the details they need, which will help you boost your sales efficiency.
Your website should be usable in addition to being visually pleasing and sensitive. However, since your cannabis brand is one-of-a-kind, you can hire web design firms that can create a one-of-a-kind website. A high-end website would have all of the features that are essential to you. An online menu, ordering, and delivery integration are among them. It should meet the user’s needs, have interesting content, and be simple to manage.
GREAT USER EXPERIENCE
When creating a cannabis website, keep the end user in mind. Visitors who engage with the website should be allowed to return. Providing a better customer interface is one of the most important ways to do this. The best web design services would focus on easy navigation, well-organized content, and quick page load times. A website that provides an exceptional user interface can assist you in projecting a professional reputation and attracting clients.
SEARCH ENGINE OPTIMIZATION
If your website does not have a Google presence, it will not fulfill its function. You’ll want a website that ranks well in search engine results pages so that potential customers can easily locate and contact you. Today, search engine optimization (SEO) is an essential aspect of web design, with experts incorporating SEO into the design to help you drive sales. If you want to draw more clients, the web design services you choose should include SEO.
When it comes to cannabis website design, you can hire a marketing firm that has the necessary skills and experience. Since your website is so vital to your online marketing efforts, it’s crucial to work with a web design firm who can produce high-quality results.