As a result of technology improvements, competitor analysis sees human behavior has altered drastically. We may recall enormous alterations in the status quo that occurred in less than 20 years. In the mid-1990s, internet access changed the way individuals accessed and consumed information. Online social networks allowed millions of people to interact with one another in the year 2000. Furthermore, cell phones enabled instant access to everything including online marketing regardless of where people were.
Trends In Global Browsing
We determined that worldwide internet users have dramatically increased content consumption on the three most popular social networks in the last two years according to competitor analysis: Facebook (+57 percent increase), Twitter (25 percent increase), and LinkedIn (25 percent increase) (21 percent increase). These networks have greatly boosted their content creation in recent years in order to grab and retain the attention of its members, and it appears that the plan is working.
It’s also worth noting that the use of smartphones according to competitor analysis alerts has increased dramatically (34 percent ). Traditional content aggregators such as Feed.ly and RSS feeds, on the other hand, are seeing far slower growth than they were two years ago.
Many businesses have yet to adapt content distribution techniques, such as spreading material across multiple platforms rather than keeping it on their website, to accommodate these browsing tendencies. We’re learning that material follows individuals wherever they go, whether it’s shared on social media or consumed through mobile aggregators.
Related: What is search engine optimization?
If There Are Enough Customers, A Series Of Materials May Be Created.
Because social media sites, such as Facebook, have grown increasingly prominent in content, online marketing individuals must ensure that their content is available on these platforms. Similarly, your technical stack must support mobile responsiveness for mobile browsers that locate your content directly.
Trends In Content Consumption
People utilize the internet to learn new things. Their options are nearly unlimited. Content marketers have always needed to know what type of information gets the most attention from readers.
We asked our respondents and competitor analysis to tell us what they read or watch in detail and what they skim the most. Video, social media posts, and news articles have all been used to identify the type of content that customers pay close attention to. Blog posts, interactive features, and long-form content are more likely to be scanned by readers.
In the future, people expect to see more social media updates and news articles. On the other hand, the following sorts of content on the list of competitor analysis reflect people’s changing browsing behaviors. Second and third place go to online courses, research materials, and interactive tools, respectively. Traditional content such as blogs, long-form articles, and podcasts round out the list.
Most web browsers are voracious consumers of all content formats, so there’s no need to exclude certain types of content. Instead, marketers and competitor analysis should adjust their content to the reading or skimming habits of their target audience. The information on your blog should be simple to read. Long-form content needs clear headlines and arrangement in order to be skimmed. If you want to make a lasting impact and keep people’s attention, video is the best way to do so. To meet their audience’s wants, marketers and competitor analysis should consider establishing themselves in channels such as video or delivering interactive or educational material.
It’s Possible That Content Will Need To Be Global.
In terms of future content choices, there are some regional differences throughout the world when you base computer analysis. In Latin America, video is the most popular medium, followed by social media posts, blogs, and interactive technology. In comparison to other regions, online surfers in APAC and LATAM want more business-related content and educational materials. Video, which is ranked lower than research material, is less popular with EMEA respondents. If you’re going after a specific geographical market, tailor your material to fit the needs and interests of that region. In Europe, a blog that is popular in Latin America may not be as popular as it is in Latin America.
Related: What is content creation?
Content Requirements Of Mobile-First Consumers
To further understand their browsing habits, we asked participants and competitor analysis what their primary device for accessing the internet was. A staggering 33% claimed their phone was their primary device. In addition to tablets, 44% of our poll respondents access websites and information using mobile OS devices.
It’s predictable that those who use their smartphone as their primary device prefer mobile content or text/messenger notifications. At the moment, competitor analysis states that desktop alerts and IM app notifications, for example, have a very small potential audience. We expect to see increasing receptivity to getting these notifications in the future, given that major corporations like Facebook are pushing out desktop alerts.
Voice Search’s Adoption
We wanted to discover how many people utilize the built-in voice search features as the number of people utilizing mobile devices increased. While voice search technology is still in its infancy, our survey through competitor analysis respondents show a lot of interest in it. 37 percent use Siri, 23 percent use Microsoft’s Cortana AI, and 19 percent use Amazon’s Alexa AI at least once a month. These figures are expected to climb as developers improve the voice search experience.
Related: Lead Generation: Can It Be Useful For Your Products?