Your Target Customers
Hair is the crowning glory of every person. Women often enjoy going back to the salon every now and then for hair trims, perms, coloring, styling, manicures, pedicures, makeup and even head massages. For men, a trip to the barber is mandatory every two to three weeks (unless you like to wear your hair long).
All these facts are what make salons and barbershops profitable businesses. The problem is marketing. You should be visible to your target market by giving affordable and quality services.
How to Reach Them
You can reach these customers through local marketing in Google My Business and listing in online directories. You can reach your target market through social media (Facebook, Twitter). Your target customers are those who like to hear testimonials of services. You should include an affordable price list in your website and later on attach an ecommerce store to your website which sells hair care and beauty products. Keep your prices affordable and competitive while maintaining good service.
What We Offer
We offer you an attractive website with graphics on makeup, nail art and hairstyles. We can also offer hair care tips. Your website should include testimonials from your loyal customers.
We can also create an appointment scheduler for you and an online store selling hair care and beauty products and a billing and invoicing web page. We can also do social media management, social media promotion, forum commenting and website commenting to build your online presence and help spread the word. We can do email marketing that sends updates on your latest promos to your customers.