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How to Conduct a Competitive SEO Audit to Outrank Competitors in Your Industry

digital marketing

Many internet marketers are concerned about their competitors’ search engine optimization techniques (SEO). If you’re new to SEO or have been doing it for a while, you’ll want to know where you are in the SERPs and how much work you’ll need to put in to see any results. You want to know what’s going on in the competitive landscape.This is the reason why you need to learn about digital marketing. It is a kind of marketing that makes use of the Internet and digital technologies that are based online.

So, how well do you know who to look for and where to look for them? Is it conceivable that your competitors’ SEO strategies are impacting your own? What role will digital marketing play in your ascension to the top? What questions should you be asking them about their organic search strategy? How well do you understand their organic search strategy? We’ll be talking about the specifics of how to go about doing all of this, as you might expect. By delving in, you’ll discover how to do an SEO competition analysis.

Related: What is search engine optimization?

In 5 Easy Steps, How To Conduct A Competitive SEO Analysis

The steps for doing a competitive SEO study are outlined below.

Bring Your Buyer Personas Together.

To figure out how you want to stand out in the SERPs from your competitors, you must first identify your buyer personas. What issues are you trying to solve? How will people find you in the search engine results pages (SERPs) as a result? Will they find you through organic search at a certain stage of the buying cycle, such as the research stage? What keywords will they use to find you? Is this a technical term? Is it possible that they’re using more detailed words to explain themselves?

Related: What is social media marketing?

This information will help you figure out what your main goal for “doing” SEO is… and, more importantly, what it isn’t. That means there are terms and themes on which your competitors will outperform you, and you’re completely fine with it because they aren’t part of your personal target strategy and you’ve already gotten a basic understanding of digital marketing..

Make a list of the keywords and topics you feel are most important to target your buyer persona, as well as how you intend on generating leads, before continuing with your competitive SEO audit.

Related: What Is Lead Nurturing And What Are The Right Tactics?

Determine Who Your Main Competitors Are.

You may presume this has already been done if you haven’t seen a bus that its competitors don’t have a solid grasp on. There may be some gaps here, so keep an eye on things to see if any new competitors have surfaced, or if any you hadn’t considered are outranking you in the SERPs by a larger margin than you imagined.

To put it another way, how do you go about doing it? It all comes down to being conscious of your surroundings. This needs considerable research. The quickest and easiest way to find out who is in your region is to do a Google search for your keywords. Examine the SERPs to see whether anybody else is ranking for your primary keyword phrases; since you’re paying for clicks in search results, others in your immediate vicinity are likely competitors as well.

Look Into What The Competition Is Like.

Knowing who your true competitors are and what they’re up to will aid you in developing a more successful SEO strategy. Is the vision they’re promoting similar to yours? What can you anticipate in terms of goods and services from them? Do they have similar buyer personas? If so, do they take a different approach to dealing with similar characters than you do? Are they writing on a variety of topics, and if so, in what volume?Digital marketing will help you answer these questions.

Related: Lead Generation: Can It Be Useful For Your Products?

Here Are Some Tools And Techniques To Help You:

Digital Marketing has always been about making the right connections with the right people at the right time. That implies you’ll have to meet them where they already spend their time: online.

Searching for branded keywords on Google Trends may show you how well you’re doing in comparison to your competitors.

You were setting up Google Alerts with the names of your competitors so you could keep an eye out for any mentions of them.

Using Open Site Explorer to find out which sites connect to your competitors and how many quality backlinks they have, you may exploit their link graph.

Using BuiltWith to look into a company’s toolbox. It’s simple to figure out what kind of analytics a website uses, for example.

Using comprehensive competitor analytics like HubSpot, you can plot patterns across an endless number of distinct websites.

Compete, But Not At The Expense Of Duplicating.

Make an effort to stand out among the throng. If you’re not distinct, you’re the same. Similar to search engines implies redundancy, which means you risk being labeled as duplicate content and not displaying in search results at all.

By distinguishing out from your competition in search engine results from pages, you may become a better, new, and more appetizing choice (SERPs). This is especially true for firms that cater to a certain market segment or demography. The higher the demand for variety, the more specialized you are. To compete successfully, you must demonstrate that you are unique from the competition. When it comes to your products and services, don’t be scared to take chances.

As a result, just because a rival ranks well for a certain phrase doesn’t mean you should utilize the same keyword in your page names or other content. Keep track of the terms that drive visitors to your website and business. To put it another way, don’t waste money on ads simply because your competitors are. Remember that the purpose of critical audits isn’t to copy your rivals’ techniques and ideas, but to effectively position yourself in your market.

Make A Clear Statement About What You Consider To Be Long-Term Success.

Now that you know how your SEO compares to your competition, you can tweak your content and keyword strategy. So, what’s next?

The goal of competitive analysis and information collection is to aid you in making well-informed decisions. This is the part where you should use your learnings about digital marketing. Remember to use this knowledge to your content marketing plan, service or product branding, social engagement techniques, and other activities that will help your SEO in the long run. Consider that for a moment. Look for areas where your competitive audit uncovers a better balance of themes to track long-term SEO success. The long-term aim is to produce outcomes that make SEO a primary marketing channel, regardless of how your resources are spent.


There will always be competition, and the only way to stand a chance is to compete intelligently. With digital marketing and knowing how you stack up against your peers helps you to accept where you’ve come from while striving to improve in the future.

You’ll get access to the most comprehensive keyword competition analysis resource on the internet with this book. Each chapter contains all of the information you need to know about your opponent with the help of digital marketing in order to exploit their weaknesses and ascend to the top.

If you want to win the race, you’ll need to be well-prepared, and digital marketing is all you need. The five competitive SEO assessments below might assist you in achieving your goal.