Buyer personas or target consumers can aid in this process. Buyer personas, which are well-researched, bring together departments like marketing, sales, and target customer service to create a clear picture of who you’re trying to attract and serve.
Our goal as marketers is to make a living by connecting people — but not just any people. If you want to scale growth while keeping acquisition costs low, you should spend your time and money presenting your firm to target consumers at the right individuals at the right time.
You can build a customized buyer persona in minutes with our free Make My Persona tool.
However, before you can start fine-tuning your approach to fit the preferences of your ideal customers, you must first create a visible and actionable persona.
Related: What is a buyer persona?
Introducing Make My Persona is an online tool that asks you a series of questions about your potential customers to help you construct buyer personas.
The free tool guides you through a series of strategic questions to help you organize and understand your target consumer persona research. You’ll be given a totally customized, shareable persona paper when you’ve done that emphasizes crucial facts about your target audience.
No more unmanageable sheets stuffed with disconnected personal study notes. There’s no longer any need to be worried with the format or design.
Related: What is PR Leverage?
How Do I Use The Make My Persona Generator?
1. Go To hubspot.com/make-my-persona And Choose Your Path.
Creating buyer personas is a multi-step process, as we realize. As a result, we’ve built two alternative routes for you to choose from, depending on the information you want.
You can move on to the following phase of target consumer if you’ve already completed your personal research.
By heading to the tool, you can begin organizing your persona data into a meaningful, configurable buyer profile right now.
Here’s what you should do if you haven’t done your persona research yet:
We’ve got you covered with a step-by-step tutorial that will teach you all you need to know about target consumer and buyer personas, including how to do research, conduct surveys, and conduct interviews, as well as how to use the data to design your own. When you’ve done your research, you may return to the tool to continue constructing your character.
2. Fill In The Details About Your Persona Using The Provided Instruction.
Make My Persona will walk you through a seven-step persona creation procedure. Each phase of the flow focuses on a different aspect of your target customer profile, from their age and education to their objectives and challenges.
Don’t worry if you don’t know the answer to one of the tutorial’s questions. You may go ahead and skip forward at any time, then return later to update your target customer and alter your comments.
3. Make Your Document One-Of-A-Kind.
After you’ve completed the steps, you’ll be sent to the persona document editor. You may now change the design, feel, and structure of your persona document and target consumer to meet the needs and branding of your organization.
Create a character for me. As you can see below, your client profile is divided into a number of tiles, each with a set of characteristics that your organization would require to completely connect with this person in real life. The following are some of these characteristics:
- The level of education
- The application of social media
- Job responsibilities
- Goals or objectives
- The most challenging tasks
- Whom they must report to
- Where do they get their information and how do they get it?
To be successful, you need the right tools.
Keep these questions in mind when you use our Make My Character tool to develop your identity in target consumer.
4. Share Your Unique Sharing Link With Your Peers Or Download Your Buyer Profile As A PDF Using Your Unique Sharing Link.
Is your persona document to your liking? It’s available in PDF format, which you may download and share around your firm.
Buyer personas in target consumer aren’t only for marketers; having a better understanding of your ideal target customer may benefit everyone.
Here are some ideas on how to communicate about your new identity internally
Send your new PDF to everyone in your company, including your boss. In the email, explain what buyer personas are and why they’re important. Present your consumer persona using the traits obtained in Make My Persona.
Introduce your new persona(s) at your next company meeting, explain why your target consumer is important, and how they’ll help your company thrive and expand.
Consider this persona anytime you’re creating material, and ask yourself if it’s helping them achieve their goals or solve their issues.
Make a few copies and display them on your office walls. They’ll act as good reminders of why you’re doing this.
Note: Your persona information will be saved in case you need to modify it later. In fact, as you learn more about your target audience, consider of this as a living, breathing document that you should read on a regular basis.
You don’t think you’re ready to submit it yet? That’s also a plus. We’ll provide you a URL to share with your colleagues for cooperation. This link will generate a copy of your persona that your teammates may edit as required. After you’ve chosen a variation that everyone loves, you may save it as a PDF.
5. Give The Tool To A Friend Or Coworker.
Were you able to make use of the tool in getting your target consumer? Give the gift of a quick and painless buyer persona build.