Creating a website is beyond the scope of many legal professionals’ experience, and as a result, it can be intimidating. However, in today’s world, the law firm must have a website in order to continue to expand.

A potential client can go online to learn more about a lawyer no matter how they find one. In the 2019 Legal Trends Study, for example, 57 percent of customers searched for a lawyer on their own. Using an online search engine (17 percent) and visiting a lawyer’s website were the most common research methods (17 percent ).

And if you get personal references, keep in mind that prospective clients will most likely look up those suggestions online. Your firm’s online marketing campaigns are even more important for those who go straight to the web when they have a legal issue and don’t have someone to ask for a referral from.

The fundamentals of website creation and design

After you’ve agreed to invest in a law firm website design, think about how you’ll set it up, what kind of website would fit better for your firm’s needs, and how you’d like it to look.

Can you create your own law firm website or hire a law firm website designer?

The amount of money you can spend on your investing to law firm website designer can vary depending on the sector and practice field.

If your law firm depends on word-of-mouth referrals and repeat business, for example, a simple website with your phone number, address, business name, and other basic details might be all you need to verify your identity online. It might be worthwhile to spend more in your law firm website design if you have a strong desire to stand out from other law firms or attorneys.

Web developers for law firms who are professionals

There are a variety of professional services available to law firms that range in price from a few hundred dollars to over $100,000. (not including the ongoing support to maintain them).

A developer should be able to produce a detailed and creative design scheme for a small law firm for a few thousand dollars, with proper training and support. Keep in mind, however, that the total cost is affected by the number of websites, content support, and extra features involved.

If you educate yourself and go the DIY route or hire a digital professional to manage your law firm’s online presence, there are several opportunities for digital support available. Don’t be afraid of the middle ground, either—paying for a website build up front and then managing it yourself will put you on the road to success without breaking the bank. Continue to read, research, and revise your website because it is an investment in the growth of your law firm.

What to look for when recruiting a website designer for a law firm

If you plan to employ a professional web designer for your law firm website, shopping around is the best way to ensure you get exactly what you want at the best price. When hiring a law firm web developer, you can ask the following questions in addition to having price estimates:

  • When do you think you’ll be able to function on my website? How long do you think it’ll take?
  • What kind of training do you have planned to teach me how to use the site?
  • Will I be able to upgrade my own content?
  • Will you be able to assist us in the future? This may be for software and security upgrades, or for when something goes wrong on the web.
  • What steps would you take to make my website search engine friendly?
  • Will my website be mobile-friendly and tablet-friendly?
  • Who is going to be the owner of the domain and hosting accounts?

Some of these questions should be simple to respond to right away. Others, such as expense and time, would necessitate some debate to decide the requirements.

Accessibility and images

When it comes to the design of your law firm’s website, first impressions are crucial. It has an effect on how prospective clients perceive you and how they use your website to learn more about you. The photos on your law firm’s website should be polished and professional, keeping this in mind. They must be of high quality and represent the image you’re attempting to create.

Is it possible to access your website from a mobile device?

For the first time in history, mobile and tablet web use surpassed desktop usage in November 2016, and the trend has continued to this day. Even if your own law firm website figures show that your desktop users outnumber your smartphone users, Google considers mobile friendliness to be one of the most important factors in ranking in search results across all platforms. Even if your clients prefer a desktop experience, enhancing the look and feel of your website on a mobile device will help them find you.

Since mobile device screens are much smaller, the content must follow a logical flow of topics and organization. You’ll also need to make sure that your pictures scale down to fit into a much smaller presentation.

Is your website user-friendly?

Accessibility can take several forms, and providing an open website is essential for communicating with all potential customers. There are technical ways to make the website available to people who have poor vision and use screen readers, as well as people who have mobility issues who use mouse alternatives. You may also make such design decisions, such as contrast testing the color of your text against the background of a page or considering colors for color-blind people.

You may use a variety of methods to assess the accessibility of a law firm’s website design. Turning off the styling for your website is a good place to start. This will mostly leave text behind, allowing you to quickly see whether or not you’ve properly organized the details on your blog.

The secret to driving traffic to your law firm’s website is SEO.

Unfortunately, just making a law firm website isn’t enough—you still need people to be able to locate it quickly online (and ultimately bring in new clients). Law firm SEO is the secret to ensuring that your website appears as prospective clients browse.

SEO is a complicated art, but at its heart, it is the process of increasing traffic to your law firm’s website by raising its ranking in search engine results. Essentially, law firm SEO entails employing tactics to ensure that the website is easily found and ranks well in search engines.

The following are the five basic steps for law firm SEO:

  • Produce excellent material.
  • Make the content keyword-optimized.
  • Promote the material on your website all over the internet.
  • Create and maintain an online reputation for your law firm.
  • Keep track of technical problems.

Although you can certainly do law firm SEO on your own (our guide has more information on how to do so), you can also employ an SEO expert. SEO is time-consuming and constantly evolving, so hiring an expert will save you time and money in the long run, as long as you know what questions to ask when hiring a law firm SEO expert.

It doesn’t have to be complicated to build a website for a law firm.

You can create an effective law firm website that attracts more clients if you take the right approach. It will also assist them in persuading them to recruit you. Consider whether it is better to design a website yourself or employ a specialist. Consider the layout, such as where to prominently display contact information. Often consider how your target audience can interact with your website. Any good law firm would tell you that it is well worth the money.