For Filipinos, it was the internet that arguably brought e-commerce and Philippines online shopping into the mainstream. “Multiply” grew to be a large online selling network, with greater than 90 thousand retailers in 2011 that it finally shifted to a wholly e-commerce website. During that time, the Philippines was once also known to be the biggest and fastest developing market for Multiply.
Now, e-commerce has grown and developed in various ways. In 2015, there have been already 44.2 million web users and 47 million FB users in the Philippines.
How does this affect e-commerce as a whole? How does the online retail landscape appear now?
While there are still quite many retailers on social media, such as on Instagram, e-commerce has graduated from being the informal seller’s area and is now enlivened by some large players. One of these large players is Lazada, a web based retailer that presents a lot of items from clothing to home equipment.
Considering that the web is capable to reaching a lot of people, it’s also a good location for stores with more niche markets such as Zalora, Asia’s top fashion site, Sephora.ph for skincare and make-up lovers, and coupon web sites like Ensogo and Deal Grocer for these looking for the right offers.
Online shops don’t simply pose advantages for marketers. Their fundamental function is being able to furnish shoppers with a enjoyable however effortless approach to shop. Online shops are not bound by geography; they’re in a position to bring global manufacturers and experiences within reach. Myshoppingbox and LBC Shipping Cart, for instance, allow you to buy from online stores outside the nation by giving you a US address that you can add during checkout. They are also capable of delivering the products straight to you in the Philippines. Travel enthusiasts will absolutely enjoy booking in websites like Agoda for online hotel bookings as well as Expedia and Skiddoo, which deal with travel needs from flights to accommodations.
This identical comfort is also obvious within the countless modes of transactions available. E-commerce has made it less difficult for persons to buy what they want with choices like cash on delivery (COD), meet-ups, mobile transfer, bank deposit, over-the-counter payments, and credit and debit cards.
Certain promotions which might be online and exclusive to credit card holders also create a better experience. In Zalora, buyers making use of a BDO credit card can get a 12% discount if they spend at least 500 pesos. Agoda and Skiddoo have credit card promos, booking discounts, reserving waivers, and plane ticket promos.
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