Eternus Global
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Digital Marketing Specialist: Analyzing SEO

A complete SEO audit of your website may aid in the development of your digital strategy.

Audit of SEO

One of the SEO audits is the initial step for organizations and people that are serious about boosting their search engine rankings. As a digital marketing specialist at Eternus Global, we do a comprehensive review of your existing website and digital activities, including a thorough explanation of what works and any areas that need immediate or long-term attention. You’ll be able to make better-informed judgments about which actions to prioritize to assist your site reach its major objectives with this new viewpoint.

Years of digital knowledge and hard effort have gone into SEO audits. They examine all visible, hidden, and technical data on your site, and after the audit is completed, an Eternus Global digital marketing specialist will provide you with a report that summarizes the findings in an easy-to-understand style. Our expertise in designing and conducting digital campaigns will separate all findings and ideas into parts, and since we do not use jargon, we will always take the time to clarify anything that seems to be perplexing.

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What Do We Look For Before Launching A Digital Campaign?

SEO audits performed by Eternus Global are as thorough as we believe they should be. Digital marketers don’t provide free SEO audit help or execute automated SEO audits. Although a free SEO audit may seem enticing, it often gives inaccurate or out-of-context data. Any free or automatic solution won’t take into account the unique characteristics and intricacies of your website and online presence.

Each SEO audit is carried out by a member of the team who will go through every detail of your website and its technical footprint step by step.

Content analysis on-site and off-site, as well as digital campaign analysis, SEO, user experience, and competition analysis are all included in these surveys, which are normally over 50 pages long.

Site Optimization For Search Engines

Meta titles and descriptions, 404 errors, broken connections between internal and external sites, XML sitemaps, schema markup, structured data, and more are all examined in the initial step of each audit.

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Outside Of The Site, Search Engine Optimization

As a digital marketing specialist, we’ll look at your digital activities, feedback profile, social media networks, and brand references in the off-site SEO area. All Google integrations are double-checked to ensure that they are configured properly.

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Consumer Encounters

The quality of the user experience is directly linked to the success of your website. An Eternus Global digital marketing specialist will examine the mobile responsiveness, page performance, and actions of your present users and clients throughout this round of the research.

Examine The Material

Every website should include high-quality content, such as text, photos, and video. Keywords, duplicate copies, picture and video optimization, and future material suggestions are all things we’re searching for.

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Analyze Your Competitors

A competitor study is a thorough examination of competing businesses in your digital market. To keep ahead of the competition, you may use this information to make educated choices about your digital activities and create or acquire new content.

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Site Optimization For Search Engines

The technique of “keyword stuffing” is used to increase the search engine rankings of particular pages of a website (SEO). It’s all about the website’s content and HTML code when it comes to on-site and off-site SEO.

The audit part examines a variety of equally essential on-site SEO criteria. Meta titles and descriptions, indexing by search engine results pages (SERPs), broken links (404s), and whether or not an XML sitemap was created and how it was defined are just a few instances.

We want to see whether your site layout and other types of data structure are effectively executed, and if there are any possibilities to enhance your digital strategy that have been ignored as part of the SEO audit.

  • Meta-descriptions
  • Meta tags descriptions
  • 404 Errors in URLs
  • Coverage of structural indices
  • There are several broken internal connections.
  • External links that are not working
  • HTML-based sitemaps
  • XML-based sitemaps
  • Mark a schema in robots.txt
  • Structured SEO storage offsite

Off-site SEO

Off-site SEO refers to actions that occur outside of your website, such as link building, social networking, and corporate references in the media.

This audit stage looks at the domain name in particular, concentrating on the domain authority and any prospective changes.

Our digital marketing specialist analyzes the current condition of your website’s feedback, including any broken, new, or missing links, to provide your site with a cleaner, more effective internet profile. Citation research is also performed to identify any web linkages to the brand, as well as any outdated information and fresh marketing prospects. As a digital marketing specialist, we also provide social media audits to assist you in improving your customer-centric communication channels.

Google Apps

Finally, we examine if all of your Google tools (Analytics, Search Console, and Bookmark Manager) are correctly calibrated, as well as whether there are any extra features that may be beneficial to your website.

  • Performing a Google search
  • console
  • Links that are broken
  • domain
  • Power
  • The age of the domain
  • New sources of information
  • Feedback that has gone missing
  • Social media quotes are analyzed.
  • Google Analytics is a tool that allows you to track
  • Updates to Google’s Algorithm Have an Impact on Google Tag Manager
  • Interaction with customers

Campaign On The Internet

When it comes to digital projects, it's not just about increasing website traffic. Consider what occurs when a visitor or possible new customer arrives at your website and begins to study. It's pointless to invest time and money on SEO to attract traffic if clients don't like what they see when they arrive.

We look at how your website operates and if it performs correctly on all devices and browsers during this round of our in-depth study. We examine how quickly your material loads and determine if there are any adjustments that can be made so that your users do not have to wait. Our digital marketing specialist will then examine how your clients use your site, what they view, what they purchase, and how long they stay, utilizing all of your data. This provides us with clear signs of what works and what doesn’t.

  • Mobile-friendly optimization
  • Page speed and productivity
  • Bounce rate
  • Locations of users
  • Consumer encounters
  • Pages leading to the exit
  • Goals and realizations
  • Examine the material.

Audit Of The Content

It is impossible to exaggerate the importance of website content to a digital strategy. If you want to rank well in search engines, your content must be unique in every manner. It brings us all together, stimulates us, and encourages us.

As part of our content audit, the Digital Marketing Specialist Team does keyword research and evaluates all of your present material to verify that your site is speaking to the proper audience. We also look for duplicate material that might create issues on the site and suggest landing sites to attract more focused visitors. We optimize every video and picture on your site, as well as provide recommendations and ideas for future material that will help you rank higher.

  • Landing pages are a kind of web page that is used
  • Content that is duplicated
  • Searching for keywords
  • Analysis at the page level
  • Analyze the copies
  • Analyzing images
  • Media and content
  • Audits on video
  • Analyze your competitors

Analyze Your Competitors

Analyzing your rivals' digital efforts is a terrific method to determine how well yours is doing and where you may make adjustments.

Studying your rivals’ strengths and weaknesses will enable you to see opportunities and dangers and react appropriately from a position of knowledge. We examine your rivals’ domain authority, referral profiles, and social alerts, among other things, in this area.

Rivals might be websites that rank higher in the SERP than yours, rather than direct competitors in your industry. We’ll normally ask for a list of your rivals, but if we think it’s important, we can supply our own. This has been a common occurrence under Eternus Global.

Actions And Recommendations

Our digital marketing specialist or marketer will plan a phone call or face-to-face meeting to analyze the results when the SEO audit is completed.

SEO is a tough skill to master, and it takes time and effort to do it right. We’ll go through everything we’ve identified and see if there are any concerns with your website’s present status.

We give a list of suggested tasks at the conclusion of each SEO audit report. They will be addressed in order of significance, beginning with the most pressing issues and progressing to those that are required to meet the long-term objectives of your digital campaign.

After talking with our digital marketing specialist or staff, you may undertake the audit and finish the work on your own, or we can assist you with as little or as much work as your budget permits. We will construct a digital campaign that explains the efforts month by month if you wish to put the report’s suggestions into action. This may be stretched out over time to ensure that the project moves at a rate that is comfortable for both you and your company.

If you believe your site may benefit from a thorough SEO audit, give us a call and we’ll walk you through the process, fees, and positive outcomes that our prior customers have obtained.

Get Started Now With Digital Campaign

To inquire about one of our SEO audits, please fill out the form below. We’d be pleased to talk about your digital campaign with you by email, phone, or in person.

Frequently Asked Questions

SEO auditing is a crucial aspect of running a successful website and staying on top of your SEO strategy. You risk jeopardizing your site’s digital presence and losing conversions and clicks if you don’t conduct frequent audits.

An SEO audit focuses on your website’s technical aspects. We look at the data and information on your website to see how we can boost your SEO and search engine ranking. Mobile optimization, for example, is a critical SEO component that may affect your bounce rate, loading times, and conversions.

SEO audit tools have become more important in digital marketing as search engine algorithms grow increasingly complex.

SEMRush, Ahrefs, and SpyFu are three of the top SEO audit tools accessible online. You may, of course, contact a local digital marketing firm that specializes in SEO audits for companies and organizations.

When an external site publishes a link back to your website, this is known as an inbound link. Because backlinks are used by search engine algorithms to determine who has authority in a certain issue, having backlinks that drive visitors back to your website is critical for your SEO rankings.

It used to be all about the number of inbound connections you had. In recent years, search engines have begun to prioritize quality above quantity. As a consequence, having thousands of spammy, low-quality links is much better for your SEO than having links from respected (and relevant) websites.

You can verify your SEO rankings using a variety of web tools. Simply type in your domain name and the term you want to check. Your domain authority, as well as any other relevant metrics, will be shown by your selected tool.
SEMRush and Ahrefs are two tools we suggest for this approach.

Your SEO approach is built on four primary pillars that are still critical to your complete digital strategy.
Technical SEO refers to how well your material is crawled and indexed.
Material — Make sure your website has relevant, high-quality content.
Onsite SEO – ensuring that your website and each individual page, including your content, is optimized for search engines.
Offsite SEO — Establishing authority in your field so that search engines such as Google and Bing will rank you appropriately.
We can help you with your SEO if you need further help. We can offer your website a digital boost with an effective SEO plan that genuinely works if we use these four key pillars.

The total visibility of a page on social media, including shares and likes, is referred to as a social signal. In SEO, social signals operate similarly to backlinks in that they contribute to a page’s organic search ranking.

Local SEO is a search engine optimization method that helps companies and organizations appear more prominently in local search results.
Local SEO is beneficial if your company has a physical presence or delivers services in a particular region.

Some Of Our Clients

The list of clients we have speaks for itself. We’ve represented everything from start-ups to Fortune 500 organizations with the same partnering approach and passion at the heart of each engagement since our inception. We’ve been committing our hearts and brains to our customers every day since 2003, generating amazing success and developing enduring partnerships.

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We're here to assist you.

We understand how intimidating the digital world can be; no matter how large or little your project is, we’re here to assist. Let us know how we can help you by contacting us or sending us an email.