Over $1.2 million are collectively spent on ecommerce sites worldwide each minute. Desktop ecommerce sales generated millions of dollars from that and over a quarter of a million came from mobile e-commerce sales. That’s how enormous e-commerce has turned out to be in these past few years, and forecasts show that these figures will grow tremendously in the next couple of years or so, achieving figures of greater than $2.3 trillion this year of 2017.
Ecommerce is a huge industry, that’s why a lot of merchants soar into this bandwagon within the hopes of making more money from their listings and product showcases. However, success in e-commerce goes past than purely posting hundreds of products of any sort or category into your ecommerce site in a bid to get your website listed up on search engines.
SEO for e-commerce websites is distinct, and slightly more complicated, than blogs and other traditional internet sites. For one factor, merchandise in these websites shuffle always and of top of this various other things make it more difficult for ecommerce sites to do search engine optimization (SEO). In this article, we will discuss why you need to have good SEO for your ecommerce site.
Common Mistakes in Ecommerce SEO
Duplicate Content Material
Probably one of the main factors that get web pages penalized by search engines on ranking results is the posting of duplicate content. The character and structure of ecommerce sites make it prone for the occurrence of duplicate content which will have an effect on its search engine optimization performance.
Merchandise in ecommerce sites are offered in classes and subcategories that generate a couple of URLs pointing to the same product page. Often unpleasant and non-readable URLs are generated for a product page. If these get indexed by search engines, they will be treated as inner duplicate content or meta-data, which might get your site penalized in search engine results.
You can exclude areas creating duplicate content material in category pages, subcategory pages, tags and archives from /robots.txt Robots Exclusion Protocol indexing.
Reviews, comments and shopping carts are more likely to create new URLs that depend on how your website is structured. These pages and other duplicate pages can also be excluded from being indexed by means of using the canonical tag or by having a single canonicalized variant of the web page at your website’s root
New URLs generated that make links point to apparently duplicated content can also be embedded with the nofollow attribute.
Content material isn’t the one field engines like Google examine to find duplicate content material as they also look at duplicated title tags, which is a problem online stores and e-commerce web pages come across as they develop into higher scale. These similar values and duplicated titles can affect your search engine optimization and search ranking results.
E-commerce offers multiple merchandise from different manufacturers and in some instances several variants of identical products of the same brands. Every product variant are traditionally specific with its own product page that can have similar information, content, keywords and even title tags and elements. Titles with identical tags and elements can be dealt with by search engines like Google as duplicate content material which would get your internet site penalized from search engine rankings.
Create your title tags as: Brand– Model – Item type, making use of model numbers as a way to make each title tag special and stand out. As an alternative of utilizing single key phrases on your title tag, use unique key terms alternatively for each of your items. Use key terms that your targeted customers will surely use when shopping for the variety of merchandise you offer.
On your meta title descriptions, use similar keyword phrases above the object’s direct name.
Bad URL Structure
Based on how your ecommerce site is structured, particularly the CMS you used to build your site, a default URL is generated for each product page produced and uploaded by your website. In many instances, the URLs generated are unsightly (with too many characters without semantic meaning) and not readable (utilising characters or plain numbers).
Default URLs created through CMS apps used for ecommerce websites for every product page are, most of the time, not keyword-friendly or reader-friendly. Even though these URLs make use of anonymous IDs or distinctive URL strings, they will not be readable from the standpoint of search users, which can present a main issue for you, now that engines like Google are focusing more on the semantics, which is the meaning of words utilized in search terms in rating relevant web pages for search outcomes.
Make your URLs smooth, brief, readable and easy to understand, and has relevance to the product featured on the webpage
Capitalization has a considerable impact on how search engines like Google treat URLs so it would be satisfactory to stay with lower case letters to your URLs. Alternatively, instead of underscores or spaces in your URLs, use dashes as a substitute.
Do not eat up the keywords in your URLs and be certain that you employ relevant alternatives of keywords that can describe the product well.
Make sure that your URLs are short and sufficient to let readers instantly realize what your website is all about just by reading your URL
Un-optimized Product Pages
One of the crucial key factors in ecommerce sites that will deliver first-class outcomes for your business is on how good your product description is and how optimized your product pages are. Just think that you are optimizing your product pages for your buyers and search engines like Google and Yahoo.
Search engines crawl internet sites to examine information that they can match with search queries. Without good information, these search engines will not figure out what your site is all about and will not rank you in search results related to the products you might be promoting on your e-commerce internet sites.
Many e-commerce web sites make the mistake of posting only images of the merchandise, short title and the price of the product. Nonetheless, search engine robots do not look at images as individuals do, and would rely on other information that will aid them in indexing your pages for future search queries.
Use keyword phrases centered on what your detailed audiences use for searching products that you present on your ecommerce site. Don’t over-optimize your pages with keywords nonetheless, like repeating these key terms in the content of the page.
Category pages are highly presented with the right introductory content material for SEO. Make use of descriptive and informative text that will tell audiences what your pages are all about. Restrict utilizing typical product descriptions that come from the manufacturers (which may be written in poor English) or duplicate those observed from other e-commerce websites.
Good Product Descriptions
Make certain that the product description is uploaded to the product page itself and no longer via i-frames that will perform poorly in search engines.
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