Most businesses now use some form of marketing automation tools in market analysis; in fact, studies show that about 51% of businesses use the technology, and that number is rising. According to a 2018 poll, 55 percent of marketing decision-makers intend to increase their technology spending, with one-fifth expecting a 10% increase or more. All of this means that if you didn’t use marketing automation software in 2019, you should consider doing so now.
What Is Marketing Automation Software and How Does It Work?
Email activities, drip series, and CRM modifications are all limited in certain solutions. Others may assist with lead generation, marketing lead rotations, messaging, and other tasks. SMBs and B2Cs may benefit from a more specialized solution, whilst B2B and corporate organizations may demand more comprehensive platforms. When analyzing marketing automation software products to see which one is ideal for you, keep the following points in mind:
Related: What is message optimization?
Ease Of Implementation
Automation isn’t easy to set up as it is, so be sure the software’s user interface helps you rather than hinders you when doing market analysis. Look for photographs of the user interface to check whether it appears to be simple and easy to use.
Statistics And Reports
You’ll want to be able to track the results of any drip campaigns you run, so your market analysis automation software should keep track of the metrics that matter most to you.
Assistance
You’ll arrive at this conclusion one day when researching the benefits of marketing automation in market analysis. Because automation can be complicated, look for providers who have extensive knowledge bases, training, and other customer support options.
Restrictions
Determine how many contacts you have, how many emails you send monthly, and what you want the software to perform before you begin any review. This will prevent you from overestimating your automation costs.
Pricing And Scaling
If the benefit of automation can be summed up in a single word, it is this: it will increase your productivity, allowing you to focus on the jobs you enjoy while also increasing your profits. With this in mind, you’ll want to consider pricing as well as skills.
Integrations
How well does your marketing automation software work with the rest of your IT stack? Users may manage information and get more out of their tools by integrating them.
Related: Lead Generation: Can It Be Useful For Your Products?
The Most Effective Marketing Automation Software
1.Marketing Automation Using HubSpot
HubSpot’s marketing automation function is one of the most capable on our list in terms of market analysis capabilities. It’s also one of the most well-known in terms of customer perception. HubSpot provides a full development package that includes technology, advertising apps, and support resources, all of which are integrated with HubSpot’s CRM.
2. ManyChat
It’s more than just sending emails when it comes to market analysis in marketing automation. Consider automating a handful of your site’s most common interactions. ManyChat is a Messenger, Facebook, and SMS chat bot that can do exactly that.
3.Moosend
Moosend is an email marketing automation system that caters to a variety of industries, including eCommerce and SaaS. Moosend’s automation uses sophisticated web page monitoring and notifications to send the right email campaign to people in your market analysis network who are interested in a specific product or service.
4.Omnisend
Omnisend is an omnichannel marketing automation software designed specifically for eCommerce.
You may get started right away with automated procedures and pre-built layouts created specifically for online shops.
5.Ontraport
Ontraport is a network automation application for small businesses, sole proprietorships, and sole proprietorships. They have CRM and marketing automation skills, but they also provide a variety of other tools to assist small businesses in running and growing in doing market analysis.
6.SendinBlue
SendInBlue started off as a digital firm, but over time grew into a sophisticated email promotional tool that eventually became a prominent marketing automation program.
7.ActiveCampaign
The most significant strength of ActiveCampaign is its smart and adaptive marketing automation capacity.
It’s one of the most complete options on the market. Their reliability is also considered to be among the best in the industry.
8.Pardot
Pardot, a marketing automation affiliate, is a cloud automation solution aimed primarily for business clients with the technical resources and time to learn the system.
9. InfusionSoft
InfusionSoft (now Keep) has been around for a long time (15+ years, I believe) and has helped hundreds of businesses achieve their leadership, sales, and internet marketing objectives.
10. Autopilot
Autopilot is one of the most aesthetically pleasing marketing automation platforms on the market.
They pride themselves on being the most user-friendly web marketing agency, including marketing emails, messaging applications, and automated systems.
11. Marketo
Marketo has been around for a long, and Adobe just bought it and included it into their commercial marketing cloud.
12.GetResponse
GetResponse is a multi-tiered marketing automation platform with a variety of features. It’s simple to use and gets good results most of the time, albeit it’s best used with the basic features, such as email newsletters.
13. Drip
Drip is one of the few marketing automation tools on our list that is solely dedicated to e-commerce marketing automation. They provide one of the greatest platforms, claiming to be able to operate with “pretty much any marketing strategy you choose to implement.
14. Mautic
Mautic is the only marketing automation technology on this list that is free to use. It was also formed in 2014, thus it’s a relative newbie. They’ve grown quickly, though, and appear to be gaining momentum with high-tech companies.
Related: What Is Lead Nurturing And What Are The Right Tactics?
Conclusion
Market analysis in marketing automation software is available in a wide variety of flavors. It all boils down to finding the ideal fit for your company’s goals, budget, and technological capabilities. Learning may end up costing more money and taking more time and effort. Less costly options, on the other hand, may have a more limited scope in market analysis. At the end of the day, it’s a trade-off.
