Market penetration, you should anticipate having a lot of work to accomplish and not enough time. You could also have writer’s block from time to time when it comes to creating fresh and original content. Continue reading this article and get ideas on how to repurpose content.
Given these challenges, you’re constantly seeking ways to simplify your job while still delivering high-quality content on a continuous basis. Fortunately, content repurposing may be able to alleviate some of the strain. However, The effective sale of a product or service in a certain market is referred to as market penetration. It is determined by comparing the current sales volume of a product or service to the overall target market for that product or service.
It may appear like repurposing content is a way to get around the system, but it isn’t. You’re repurposing your high-quality content and offering it in a new way to new channels. In this article, we’ll go over the basics of content repurposing, the benefits it may have for your company through market penetration, and specific techniques for repurposing information you’ve already published. We’ll also talk about ways to create new material with the intention of repurposing it in the future.
What Is Content Repurposing And How Does It Work?
The process of repurposing existing material and presenting it in a new format in order to prolong its reach and duration is known as reusing, or content recycling. With content repurposing, you can plan ahead for a variety of distribution options as you create a new piece to achieve market penetration.
Reusing material may appear to be a cop-out if you’re unfamiliar with the notion. You don’t want your customers to think your material is boring or that you don’t care about developing content that is unique to each network. Repurposing content is also defined as adapting anything created by someone else to fit your brand’s message. None of these things apply to repurposing content. You’re not being repetitive; you’re recycling content that you and your team have worked hard to create, giving it new life so that all segments of your audience may benefit from what you’ve got to offer and achieve market penetration.
Related: What is content creation?
What Are The Advantages Of Content Repurposing?
When you repurpose old content or produce new content with reuse in mind, you save time and it will be easier for you to reach the market penetration target. If you’re working on a blog post that would be perfect for a podcast series, an Instagram quote snippet, or an Ebook collection, the data might help you restructure and redistribute high-performing material.
Repurposing content might also help you boost your SEO. If you have a lot of material based on comparable targeted keywords, search engine crawlers will consider you an authority source. You’re not just creating content for the sake of creating content; you’re giving your customers valuable information in a number of formats.
Furthermore, repurposing material helps you to expand your content volume as well as your audience and market penetration reach. Writing a blog post that can be turned into an email newsletter or a how-to YouTube video establishes a presence on three different channels with three different target audiences.
Let’s take a look at some alternative ways to repurpose your content and the benefits it may provide for your marketing efforts.
Related: What is search engine optimization?
Content Repurposing Techniques
Taking a single thing and repurposing it in a different context is referred to as repurposing content. If you wish to repurpose previous material for various platforms, start by looking at your statistics. Consider how you might continue to provide value to your various target groups by repurposing the same information in new ways, based on what has worked in the past.
You’re probably mistaken if you believe there’s no way to repurpose the material you have or will have. We’ll go through a couple choices below.
What Are The Best Ways To Repurpose Content?
You almost probably have a huge number of high-quality blog entries if you maintain a blog. While it may appear that there is no method to convert your text-heavy papers to another format, this is not the case.
1. Make A Video For Youtube
How-to blogs, especially those with a lot of photographs, are great for repurposing into YouTube visual lessons. Assume you own a business that educates salespeople how to make the most of their sales calls. A script for a blog piece may be written, but it can also be made into a YouTube video with a live salesperson.
2. Make A Slideshare Presentation
You’re simply putting your blog content into a presentation format; this is one of the most straightforward ways to reuse it. Make a SlideShare out of a high-performing piece of content. These are beneficial since they are simple to disseminate and offer a new, more enticing way of presenting your thoughts to your audience. Furthermore, presentations allow you to include extra visual elements that aren’t often included in long-form blog posts and reach market penetration target.
Copyblogger, a content marketing company, adopted this method with one of their high-performing blog posts, and reached market penetration as shown in the image below.
3. Make A Visual Representation Of Your Data.
Do you have a blog post with a lot of information? Consider displaying an infographic on your website.
Because consumers prefer visuals, creating a summary of the most significant data from your articles is a unique and amusing way to add value to your content. These infographics may be reused and shared on social media in addition to being used inside the blog content.
4. Put Together An E-Book.
Creating an ebook is a fantastic option for long-form blog content that provides educational value to your viewers. In your blog post, you may touch on some key points of your topic, and then offer the ebook as a more in-depth explanation of what you’ve prepared. Search Engine Journal, a well-known SEO resource, used this strategy with their Content Marketing blog post series and reached their market penetration. They feature ten free articles on the subject, as well as an ebook guide that goes into further detail.
5. Leadership Quotes Should Be Excavated
Do you frequently enlist the help of industry experts or thought leaders while writing your articles? If you do, you’ll recruit these people since you know they’ll come in handy (and your audience will think so as well). Share powerful newspaper quotations on social media, or use them in email newsletter snippets or infographics.
6. Produce An Episode Of A Podcast.
Consider turning these high-performing posts into podcasts, similar to how you could take quotes from thought leadership or industry leader postings. You may use the material as a script, bring thought leaders back for more in-depth discussions of the articles’ insights, or just debate the blog post as is.
Customers utilize a product or service in proportion to the entire expected market for that product or service, which is known as market penetration. Market penetration may also be used to devise strategies for increasing a product’s or service’s market share.
So, there are a number of ways to repurpose your text-heavy blog pieces to give them new life and offer their content to new readers.
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