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email marketing

The Best Free Email Marketing Software: An Open and Honest Review

email marketing

Today, you may use a variety of free email marketing software solutions to help you with your internet marketing, some of which are completely free for the rest of your life. However, it’s important to note that not all free email marketing services are made equal.

Email marketing tools that are free

Thankfully, we’ve got you covered: we’ve put together a list of the best free email marketing tools available today, along with evaluations.

Free Email Marketing Software: 

HubSpot Free Email Marketing Tool: This is the excellent tool for producing, customizing, and optimizing marketing emails without having to wait for designers or IT.

Moosend: Best for people who are new to email marketing and don’t need any more features (CRM).

SendPulse saves time by resending unopened emails with different subject lines.

SendInBlue is a great service for delivering email messages such as invoices.

Netcore Email API: This tool is great for getting access to email APIs so you can connect bespoke apps and networks to it.

For integrating with eCommerce and content management systems like WooCommerce and WordPress, Mailchimp is the ideal solution.

Companies who utilize Zoho CRM will benefit from Zoho Campaigns.

Mailjet is a great option for businesses who need an unlimited number of APIs and webhooks.

Benchmark: This is the greatest option for large businesses seeking a free email marketing platform.

MailerLite is ideal for small businesses that need to send out a large number of marketing emails.

ExpressPigeon is best suited for businesses with tiny email lists of high-value customers.

Stripe is best for teams that need a marketer with some technical knowledge and a web developer with a lot of expertise.

Kickbox: Kickbox is the finest solution for firms searching for email validation software that validates their receivers are current and not obsolete.

Related: What is email marketing? 

1, HubSpot 

HubSpot offers a free email marketing solution that is both reliable and feature-rich, making it excellent for small and medium-sized businesses. Create professional, personalised, and on-brand marketing emails to engage and grow your audience.

Additionally, the solution is integrated with your free all-in-one CRM platform. It means that you may personalize and customize emails using CRM data.

Finally, utilizing the tool’s email monitoring statistics, you’ll be able to determine what is and isn’t performing among your audience members.

Related: What is message optimization?

2, Moosend 

Moosend is a great place to start if you’re new to email marketing. The free tier offers numerous benefits, but it is restricted to 1,000 users and does not include a personal IP address.

A drag-and-drop editor, email campaign automation triggers, real-time analytics, and list segmentation are all included in Moosend. Moosend does not have a CRM, but it might be a good place to start if all you want to do is handle email marketing.

Related: What Is Lead Nurturing And What Are The Right Tactics?

3, SendPulse

Send Pulse has over 130 themes to pick from, or you may make your own using the drag-and-drop editor. You’ll get access to Send Pulse’s well-respected support staff, which includes live chat help, as part of the free plan.

Send Pulse has a “Resend” feature that allows you to resend unopened emails with different subject lines, which is beneficial for time-crunched marketers. Web alerts, SMTP, Viber, and other services are also available.

4. SendInBlue

If your company depends heavily on commercial emails, such as forgotten password help and invoice receipts, Sendinblue might be a good fit. You’ll be able to use their extensive developer APIs to integrate our email system and execute particular and critical technological procedures.

You’ll get a lot of templates, personalization, A/B testing, contact forms, a flow editor, and genuine news with Sendinblue’s free plan.

Related: Lead Generation: Can It Be Useful For Your Products?

5. Email API from Netcore

Netcore Email API (formerly Pepipost) is an SMTP relay service that may be used to send emails quickly. That means your communications are delivered to your clients in under three seconds.

Accessible email APIs allow you to combine bespoke apps and systems with open-source marketing solutions like Mautic and Mailtrain, or send emails using open-source marketing solutions like Mautic and Mailtrain.

The dashboard provides real-time information about the performance of your campaign, such as the number of orders, opens, views, unsubscribes, and bounces after your emails have been delivered.

AI-powered servers optimize your emails based only on key performance factors for the type of email you send. Predictive engagement, for example, optimizes email distribution to users who are most likely to respond, and send-time optimization ensures that your emails are delivered at the most optimal moment.

You may also acquire in-depth data that can be sent straight into your internal systems with the use of robust webhooks. If you have any problems, the email professionals on chat are available 24 hours a day, seven days a week to help you.

6. Mailchimp

Mailchimp offers list segmentation, A/B testing, user profiles, and other email marketing solutions. You will, however, receive Mailchimp advertising in your email footers and will not have access to high-quality support with the free membership.

If you have an online business, Mailchimp works with e-commerce systems like WooCommerce and Magento. Additionally, the tool connects with WordPress if you use it as your content management system. Finally, Mailchimp offers email statistics and analytics to help you identify potential issues.

7. Zoho Campaigns 

A/B testing, reporting, and email templates are just a few of the features that Zoho Campaigns has to offer. If you currently use Zoho CRM, you should check out Zoho marketing to see how mail and CRM work together. With this type of email marketing device and CRM connection, your operations and efficiency will increase.

While the free edition includes a number of email marketing tools, the most of them are restricted.

8. Mailjet 

You get limitless connection, APIs and webhooks, a sophisticated email editor, and analytics with Mailjet’s free account. A/B testing and automation devices are not available in the free version.

The user interface of Mailjet is simple to navigate, and the tool’s API access makes it suitable for businesses who need to make clever changes.

9. Benchmark

Benchmark is a user-friendly, easy-to-implement solution for businesses of all sizes. It has a drag-and-drop editor, multiple email lists, sign-up form options, and drip campaign capabilities.

The free tool, on the other hand, does not provide A/B testing or automation. Additionally, you can only email contacts who have completed Benchmark subscription forms; you cannot add touches to a list via list import.

10. MailerLite 

MailerLite is ideal for small businesses that require a big quantity of marketing emails to be sent out. It has preview capabilities that let you test your email on a PC or mobile device before sending it.

On the other side, the API and connectivity choices aren’t as broad as some of the other solutions on the market.

11. ExpressPigeon 

ExpressPigeon is a great option for businesses with modest email lists that include a lot of high-value subscribers. ExpressPigeon makes it simple to compose and edit emails, automate email responses, and send large volumes of emails.

The best thing is that the free plan gives you access to all of the premium services, but there are certain limitations on how much you may send and subscribe to. ExpressPigeon is regarded for having some of the top customer satisfaction rates in the business.

12. Stripes 

Stripe is a drag-and-drop email template application. You may use our service to produce customised emails without any design experience, and you can be confident that they will look excellent.

Stripe offers two editors, one for marketers and the other for those with little to no design experience. Email programmers, on the other hand, will benefit from the HTML code writer.

Stripe offers over 300 pre-built templates, as well as integration, interaction, and smart feature add-ons. The tool also integrates with HubSpot, allowing you to quickly and easily import your emails into the CRM. Because of the integration, both accounts may be synced.

13. Kickboxing 

Kickbox is an email validation service that ensures your emails are sent to the right people. When emails are verified, they are considerably less likely to be classified as spam by major email providers, which means your email is more likely to reach your customer’s primary inbox.

Kickbox double-checks that all of the addresses in your mailing list are legitimate and up-to-date. Your email list would be smaller, more succinct, and accurate, resulting in long-term cost savings.

The application is also connected with HubSpot, allowing you to check emails from within the HubSpot CRM. Kickbox uses its own validation network to guarantee that your data is accurate, while HubSpot verifies delivery.


You now have a better grasp of the best free email marketing tools available.

You shouldn’t have to register for anything, thankfully. You may test them all out for free to see which one best suits your needs, then pick the one that works for you most of the time.