backend developer

While you’re knee-deep in the layout of your website, it’s tough to understand that some of the pages are more important than others. Although I’m sure many of you already knew this, I’m surprised at how little a backend developer, content writers and web designers use this knowledge to improve conversion rates on their sites.

I believe in grabbing the low-hanging fruit and performing the chores that will bring the most benefits. What I’m going to discuss in this piece has the potential to significantly improve your site with only a few critical changes.

What Does It Mean To Optimize A Website?

You’ve probably heard the terms “search engine optimization” (SEO) and “conversion rate optimization” (CRO) with the word “optimize” in front of them (CRO). I’m really talking about something else here, but the advice I’m offering will help them both.

User-friendly pages will arise from the optimization I’ll discuss. It’s easy to get caught up in the bigger picture when it comes to SEO and CRO. A website must first and foremost be user-friendly. If you want to see immediate results, start by upgrading your site’s most popular pages. And with the help of a backend developer, optimization will become that easy.

Related: What is website maintenance

The Most Valuable Conversion-Optimized Websites

Let’s get this party started. Every website is different, but these are the four most important (and often visited) pages on most sites:

Home Page

The main page is where potential customers get their first impression of your business. And, despite the fact that your time limit for making a good first impression online is several times longer than in real life (the average time spent on a website is 62 seconds), you want to make every second count. 

It’s tempting to publish every single firm statistic on the top page, but resist the urge. Keep in mind that your website is only the beginning of your journey, not the end. The visitor should be led to the call to action by the language, design, and imagery. 

About Us

Customers, investors, job candidates, and even competitors may visit your about page to learn more about your company. An about page usually includes a brief company history, a mission or goal statement, senior leadership biographies, and a few significant client testimonials.

Blog

It should come as no surprise that writing is a good way to improve a website’s ranking for business-related keywords. Rather than building many product pages for each phrase you want to compete for, a blog might be a more efficient way to weave a story, product references, and sign-up links together to answer questions, solve problems, and position your product or service as the best alternative.

Contact

For many small businesses and freelancers, the contact us page is the most important part of their website. This is where they get their food and milk, and this is where all of these enterprises generate money. This is where potential consumers go to learn more about your products and services if your company offers contact information, an online appointment app, a calendar scheduler, a phone number, or an email address.

What Is The Most Effective Approach To Optimize A Website?

For conversion optimization, your main blog, page, About page, and Contact Us page all follow the same general architecture. Every page has two primary objectives, and the details of enhancing those sites will be guided by these objectives.

Define A Goal For The User Once They’ve Found The Information.

You must now make a request to the user. The bulk of websites fall short in this area. Many website owners are unaware that every page should have at least one call-to-action (CTA). A backend developer will help you out here.

The primary website or product description’s purpose isn’t for visitors to arrive and depart. The purpose of content marketing is to promote user retention, not to increase user consumption. If you just remember one thing from this essay, make it a point to include a call to action on every web page.

I’m not sure why I’m so adamant about it. Because each piece of information on your website demands a response. So, what are you anticipating the customer to do? Would you want to go to another website on the internet? Would you like to see a video? Do you have to complete a form? Why don’t you give it a go for free? Would you ask the help of a backend developer? The user’s goal might be any or all of these; just make sure they have one or two options on each page that are clearly and sharply defined.

Related: What Is Lead Nurturing And What Are The Right Tactics?

Web Page Optimization Examples

The About page might be seen for a number of reasons. Here are a few examples:

I could go on forever. There are a variety of reasons why someone would visit our website, but they all boil down to a need for information.

The user is undoubtedly curious about the company, so they may browse down the page to learn more about the mission, history, and products.

The user will want more specific information as the process progresses, thus CTAs will have to become more precise to assist them in finding it. As the data becomes more exact and detailed, the CTA becomes more extensive. I noticed a video with HubSpot CEO Brian Halligan around halfway down the page on the HubSpot story. This is why you should hire a backend developer. 

Related: What is web design and development?

Blog

Because visitors may choose from a variety of articles on a variety of topics, there are specific CTAs urging people to sign up for the blog’s email, download a report, research additional topics, and finally subscribe to their selected blog.

Scatter the CTAs around your blog’s main page for a more natural look. You don’t want to bombard viewers with the next steps as they read, but you also don’t want them to be left guessing what they should do next. You may balance the consumer experience on your blog with a sticky banner CTA and one or two core CTAs.

Contact 

A potential client may still enter the sales funnel by contacting you through the contact page. You should have a backend developer, a sales line, customer service, and a chatbot to connect users with the right person at the right time.

How to Get the Most Out of Every Page

Now that you have a structure for enhancing your pages and a few examples, here are a few specific ideas to help you enhance any of the four most important websites.

  1. Home Page

Make a big headline and put the most important information in the center of the page. Let your backend developer help you in making it easy for the user to choose by making CTA buttons visible and simple to click on a home page with several different CTAs.

Ascertain that the changeover is seamless. Make it obvious where the audience should go and what they should do next to the audience.

  1. Navigation

Make the navigation menu simple to use. The home page is frequently used by visitors to decide where they want to go on the site. Inform a backend developer, and as a result, the navigation menu should be quite self-explanatory.

Place the most important and accurate information above the fold. Answer the user’s question(s) without requiring them to go all the way down to the bottom of your About page.

At least one call to action should be included. Consider that most customers want a higher level of involvement, not just more information.

3. Start a blog

Organize your website’s material properly and make sure it answers any questions visitors might have.

Even if they come looking for solutions, you want them to get involved and committed.

CTAs should be included into the overall design of your website and shown on each blog content.

4. Get in Touch with Us

Above the fold, provide information that the consumer wants, such as an email address, contact form, phone number, map, and postal address.

Use CTA wording such as “Chat now” or “Email now” to make the CTA stand out and connect them to their goal.

Request that the user responds to your content by taking action.

Here’s how to handle pages like a pro to enthrall your visitors and boost sales on your website: Examine your most popular sites, discover why they are visiting, provide relevant material in exchange for an unhelpful answer. Regardless of your most-visited pages or website kind, this optimization process can help you attract more engaged users with the help of a backend developer. As a starting point, refer to the checklist below.
Related: Lead Generation: Can It Be Useful For Your Products?