Prestashop is an e-commerce platform that is very easy and simple to use. Specialized knowledge is not needed on managing your online store. It is a convenient platform for users with its simple functions and clear cut interface, thus it is important that we know the positive and negative sides of Prestashop.
In 2007, Prestashop, an e-commerce solution, was introduced. You can set up shops via self-hosting or the cloud. Prestashop, as of now, is available in 65 languages and is the platform used by 1.25 million shops all around the world. This platform is user-friendly and is very easy to use. Even though it is free, it has so many added features tat you can use. Prestashop is one of the most reliable online shopping solutions that are recommended by most online shoppers around the world. Like other e-commerce solutions, it has also advantages and disadvantages.
Pros of Prestashop
1. Ease of Installation
Prestashop is an e-commerce platform that is very easy to install. You only need to download the file containing this application from the official website of Prestashop. The size taken up in your drive is only 6MB. Using this platform is not hard even with a slow internet connection.
2. One of the Cheapest E-commerce Platforms
This open-source platform is budget-friendly. Small businesses can set up shops with minimal financial allocation. Ther is no need for paid licensing in Prestashop if you want to make an online store on this platform.
3. User- Friendly
Prestashop is an e-commerce platform that is very easy and simple to use. Specialized knowledge is not needed in managing your online store. This is a convenient platform for users, with its simple functions and clear cut interface. A user with basic technical knowledge can easily maintain and handle the online shop. There are also various plugins that you can use in Prestashop. You can choose from among different plugins that you can use in creating and maintaining your online store.
4. Ease of Customization
Using Prestashop, customization of your online store will become more convenient and easy. Also, it is easy to add and remove features. You can easily personalize, customize and set up your perimeter for your online shop.
5. Analytical Assistance
Prestashop uses various currencies and languages. So, localization is very simple. The demographic assistance of Prestashop runs effectively. Even though Prestashop completely supports English and French languages, Prestashop is also capable of translating languages to approximately 40 -50 different languages.
6. Secured Payment
One of the main advantages is that online shoppers, as well as online shop owners, can have secure and reliable ways of payment. They can also use payment channels such as Paypal and Google Checkout. Fraudulent activities are the last thing comes to mind when using Prestashop.
Also, payment methods go through the SSL protocol system. This means that secure transaction is their forte. Also, you can boost your product pages because Prestashop supports one-page checkouts.
Aside from these outstanding features, Prestashop also comes with unique features. Automation, customer care, vouchers, deals, and coupons are extras that are included for more convenience. Return management, order tracking and “recently viewed products” are features that are already in use for the users.
Cons of Prestashop
Now, let us look into the disadvantages of Prestashop. And of course, like any other online shopping solution, Prestashop also has limits.
1. Limited Scalability
One of the greatest setbacks for Prestashop is its limited scalability. Prestashop is only limited to small to medium businesses. If your online shop needs to expand, Prestashop is one of the least platforms you might think about.
2. Unprofessional Design
If you have limited financial resources. Prestashop is a great platform to use. But for a corporate-level store, the current design is not suitable. Prestashop visual designs are not enough for large scale operation even though it is necessary for professionalism.
3. No Official Support Team
Finding Prestashop online team support or experts is not possible. This is one of Prestashop’s main drawbacks. However, this does not completely pose a threat to this platform. Prestashop active users totaling to more than 700,00 help and support other users if problems and issues arise.
If you want to set up a small scale business shops online, you can always think of this as an option as long as you know the positive and negative sides of Prestashop. With its excellent interface and plug-ins, you might not need to learn complex technical knowledge to operate and maintain your business. You can always ask for help from other online users.
Is Prestashop for your business? Contact us to know more!