So, you’ve made the decision to update your website. It’s possible that your firm has undergone a rebranding or that your product has been upgraded recently and does web design. Whatever the reason, rebuilding your website may either be a huge success or a complete disaster. To prevent being overwhelmed, each redesign must begin with a clear end goal in mind.
To make your redesign more effective, you must explicitly identify your purpose from the beginning of web design. It will also aid in the speeding up of the process.
Inside your company, are you redesigning your website or presenting it to corporate stakeholders? This article will assist you in planning your next website makeover and ensuring that it is not a flop.
Related: What is website maintenance?
Redesigning A Website
Redesigning your website entails making changes and updates to the structure, content, navigation, and format of your website in order to improve its usability and increase the number of visitors who become paying customers.
When a firm grows and scales, many companies redesign their websites to handle increased traffic. Other companies revamp their websites as part of a larger rebranding effort. It is a major work to update your old website, whether your organization wants a new web design or not. The importance of your website to your marketing activities and the overall image of your firm cannot be overstated.
Approximately 80% of customers believe that the company experience is equally as important as the products or services you provide. It also refers to the consumer experience customers get when visiting your website.
Related: What is web design and development?
How Often Should Your Website Be Redesigned?
According to Business 2 Community, the typical lifespan of a website is 1.5 to 2.5 years. Due to changing design trends and new technology, the average time it takes for a redesign to appear “fresh” and competitive. It’s a nice place to start, but it’s not fixed in stone. You’ll have to figure out which functions are most useful for your business.
The parameters stated below will decide the frequency with which you should redesign your website:
How often does your company’s image or goals change? Before selecting to replace your present website, consider whether it still accurately portrays your company’s identity.
It’s the amount of money you’ve set aside for future growth. Decide whether you can wait to spend your money on a site design or if you have more important things to do with your money.
How long will your website remain up and running and responsive? Would it be simple to find what you’re searching for on the site of web design without running into problems or having to wait for pages to load if you were a customer?
The time it takes for your website to load. Consider this: “Does this site’s visitors convert at an acceptable rate?” Is there a reasonable amount of time spent on the page before they leave, or do they leave quickly?”
The industry has changed dramatically. When Google announced that it will transition to a portable indexing method, for example, it became imperative that websites be mobile-friendly or risk losing organic Google traffic.
Visitors and customers visit your website to get answers to their queries, browse content, and make purchases. It’s a good idea to prepare ahead as much as possible when opting to rebuild your website.
It takes time to redesign your website, but not nearly as much as it takes to plan and implement it. If you’re thinking of revamping your website, start with the instructions below.
What Is The Best Way To Redesign A Website?
This post will walk you through the eight most important processes in totally rebuilding your website.
Set a goal for yourself based on your current level of performance when doing a web design.
Before you begin planning your website revamp, make a list of your current website performance metrics. As a result, you’ll have a good idea of where your present website stands and what data you can improve with a redesign.
Examine the following sections in your present website’s monthly report. The relevance and use of each indication may vary depending on your website redesign goals, but getting them all together before you start your redesign is beneficial.
- Number of visitors, including guests and individual visitors
- Time spent on the job
- Rate of re-entry
- The total number of inbound connecting domains
- Popular search terms with a high volume of visitors and conversion rates
- Complete revenue was generated (in dollars)
- The total number of leads and form submissions currently available
- Pages that capture traffic in their entirety
- Complete pages have been indexed.
If you don’t already have it, integrating tools like HubSpot’s Marketing Analytics and Google Analytics will help you better measure and analyze the performance of your website.
Make a mental note of the methods you used to evaluate each of these measures earlier. These tools must also be used to gather post-redesign analytics. If you don’t, you’ll be comparing apples to apples.
Make A Plan For Your Website Redesign.
What was the goal of this redesign? When considering a makeover, keep a worthy purpose in mind. “We haven’t finished one yet” or “my rival recently executed a makeover” aren’t strong enough justifications on their own.
It would be beneficial if you kept in mind that the functioning of your website comes first, followed by its design. Make sure you understand why you’re revamping your website and then connect those goals to specific outcomes of web design. After that, tell your employer and developer about your goals. Improve your website by utilizing information objectives:
- To increase the number of visitors and visitors (both are necessary as one guest could visit more extra than once)
- To limit the amount of times a visitor bounces from a website,
- To extend the time spent on the job
- To create domain experts
- To increase the overall number of current leads and the number of form assents
- To increase the overall amount of sales made
- To improve primary keyword rankings in today’s SEO
Many of these goals are interconnected. For example, in order to generate more transactions, you may need to increase traffic while decreasing your bounce rate.
Furthermore, it is critical to assess the metrics from step one. Do you believe your new website’s analytics will be more accurate? Perhaps you can use your past website statistics to motivate you as you establish new goals.
Establish The Image And Message Of Your Company.
Be extremely clear about your intended brand, messaging, and unique selling features before building your new website structure and style. That way, the design and feel of your entire website will be consistent.
If someone visits your website for the first time, they should understand what you’re doing, how it can benefit them, and why they should stay on your site rather than visiting your competitors’.
Think about if you want to change your company’s messaging and branding. What precisely are you going to convert if you’re going to modify it? Keep these changes in mind while you construct your website.
While you develop your company’s logo, rebuild your website’s graphic components and what may be retained the same. Have you created a style guide, a new logo, or a color palette for your business? To keep your new website consistent with the rest of your business, follow these principles.
Choose Your Buyer Persona (S).
If you have a personal website, it is not all about you. To be honest, it’s not really about you. When people visit your website, they are intrigued about what you have to offer. “How is this working going to be of any value to me?” says the narrator. When producing and laying out content for your website, keep your customer personas in mind.
Preserve Your Pages That Have Been Optimized For Search Engines.
Being found online is also necessary for increasing your website’s stats. How can you increase sales, prospective prospects, or sales if no one can find and connect with your content? While developing a new website, keep SEO in mind to help it perform better in search results:
Keep Track Of The Pages With The Top Ranks In The Search Engines.
Find out which pages have the most incoming and outbound connections if you’re utilizing marketing analytics. It can assist you in determining which content converts visitors into clients the most effectively. If you wish to move any of these critically crucial pages, you’ll need 300 redirects.
Make A 301 Redirection Plan For Your Website Traffic.
301 redirects are essential for maintaining a page’s traffic and link value. To keep track of and plan out your permalinks, use a spreadsheet (new URLs vs. old URLs). Then, if done correctly, give this document to a technical expert to put it into effect.
Conduct A Keyword Search To Find Related Terms.
For each page of your newly built website, choose a keyword or theme. Once you’ve settled on a keyword, you should use on-page SEO best practices to optimize your website pages (s). Consider adding new pages and content to your website to cover the precise keywords and subjects that your current site is missing. Think about it.
Examine The Race.
While it’s not a good idea to obsess over your competitors, understanding how you stack up might be useful. Examine your website’s performance using HubSpot’s Website Grader, a free tool. You may use the diagnostic tool to assess the websites of your rivals so that you are aware of their advantages and disadvantages.
Consider your competitors’ websites and make a list of what you like and hate. This method is meant to assist you in identifying possible areas for development on your website and doing web design. After you’ve completed your competitive analysis, make a list of action items that emphasize areas for improvement and strategies to set yourself apart from the competition.
Make A List Of All Of Your High-Performing Content.
Redesigning your website is a great way to increase its performance, but it may also be detrimental in a number of ways. If you have a lot of high-performing media assets on your old site, losing them due to a redesign might be disastrous for your marketing efforts.
For example, among your intangible assets may be:
- Pages with a lot of traffic
- The most popular or shared material
- The number of inbound links to a certain page.
- The best-ranking or performing keywords, as well as related pages
Due to a lack of marketing or search engine optimization (SEO) experience, many site designers ignore this step. Remember to tell them of this and to aid them by reviewing your site and, if necessary, providing a list of critical pages to maintain or update.
Choose The Most Appropriate Software.
Selecting the right software to develop and host your website is the final (and probably most important) step in the website redesign process. A content management system (CMS) is a set of applications that let you build and publish your website over the internet.
Using CMS software has various advantages. Even the most unskilled digital marketer or web developer can appear nice and perform effectively using a content management system (CMS) in web design. Choosing a content management system (CMS) is entirely dependent on your company and the features you want for your website redesign.
There are hundreds of CMSs available, but CMS Hub is the only one that also serves as a CRM (CRM). Look into the best CMS systems to learn more about your options.
Now Is The Time To Get Started On Your Website Redesign.
Whew! With all of this information in hand, you’re ready to start building your new website from the ground up and start web design on your own. You may redesign your website to appeal to a wider audience and produce more cash by following these seven steps.