5 Online Marketing Trends That Every Entrepreneur Should Know

If there may be one overriding theme in the developments we’re seeing in B2B online marketing trends right now for an entrepreneur, it’s sophistication. Online media has advanced from the new and experimental phase into a secure role in almost each B2B corporation’s advertising.

While at the same time there’s a steady float of new social media systems, apps, and advertising and marketing applications, the underlying technology utilized in B2B online marketing has stabilized.

The changes we see now are new purposes of the existing technology to strengthen marketing efficiency and effectiveness.

We will now look at 5 important online trends and their implications for B2B businesses.

  1. Omnichannel Marketing

Online media has turned out to be so common that it’s convenient to disregard what life was once like before search engines like Google, yahoo and social media. It’s now integrated into all features of our lives and our businesses.

Our prospect’s awareness flows seamlessly from one media to another – and our marketing have done, too.

Integrating digital advertising with all of a company’s advertising initiatives – has already started. There’s no longer a “social media approach,” a “search engine strategy,” and a “content advertising method” – it’s all conveniently “marketing technique.”

The next step is the transfer from multichannel advertising to omnichannel advertising and marketing. Even as both involve advertising across a couple of media channels, there’s a targeted difference in how that advertising is finished.

In multichannel marketing, the focus is on the media – how every channel will be tweaked to provide the maximum influence. It’s information-pushed, with results measured within each and every channel.

Omnichannel marketing simply flips the process on its aspect, focusing on the customer instead of a specific media channel.

The customer is led through the buying process across a couple of media systems, consistently receiving a consistent, primary message.

It’s just about giving them good shopping experience before they end up a consumer. If done effectively, it should consider seamless and normal to the customer and allow them to be in control of their buying decision.

Related: How to Start Making Money with an Online Business

  1. Adaptive Content

Omnichannel advertising additionally leads to a better purchasing experience via adaptive content material.

Adaptive content material is content that adjusts what’s displayed, based on actions via the reader. It not only personalizes the purchaser’s experience, it shifts the conversation from sales and income to relationship building.

  1. Video and Podcasting

One of the vital explanations why video is a priceless tool for entrepreneurs are the ability to show how an elaborate product is used. Visible imagery not only allows more clarity within the communication exchange, it stimulates the buyer’s mind in ways that text articles can’t.

Video may also be built-in into internet sites, presentations, case studies, and white papers. It can be used as a part of the on boarding approach, displaying to a new customer how to do their purchase and answering common questions about the product. Adding video to email elevates click-through rates by around 300%.

Fairly, good video can also be shot with a smartphone or tablet, making video a conceivable choice for any type of business.

The status of podcasting reflects the trend towards on-demand understanding and leisure. Many business executives listen to podcasts throughout their travel, while exercising, or during flight delays. Creating and maintaining a podcast does take enormous effort, however the payoff can be well valued.

Related: Philippines Online Jobs: How To Work At Home At Earn A Lot

  1. Influencer Marketing

Social media has given rise to a new team of influentials — persons with a huge following who are capable of having an impact on the buying selections of their fans.

B2B businesses are establishing to reach out to the influencers of their market to leverage their reach and relationships with key possibilities.

  1. Freelancers

If your head is spinning from keeping up with multiple media channels, new advertising procedures, and the continuously changing social media systems, you’re not alone.

Just as influencers enable organizations to expand their reach beyond their own efforts, using freelance copywriters and different digital marketing authorities allows a business to focus on their core messaging and outsource the most time-consuming advertising duties.

Even as you would rent the staff to have comprehensive advantage, it’s prohibitively highly-priced to cover an array of channels now required for B2B online advertising and marketing. Having freelance professionals with deep capabilities allows a enterprise to maximize their advertising effectiveness without breaking the bank.

The end result of all of those trends in B2B online advertising and marketing is a greater buyer expertise — and the capability of businesses to target their best patron.

Related: Tips On How To Outsource Your SEO

If you need copywriting and digital marketing services, contact us now!

How to Start Making Money with an Online Business

online business

It’s not actually complicated to have an online business. Whatever your niche, or your product, or your industry, there’s a position for you in the marketplace.

There are a couple of reasons at play here.

More individuals are now shopping online.

The software and online instruments that are already there make it possible for someone to construct and control an ecommerce site. And you are able to do it with only a few pesos.

Advertising online is cheap and handy – once more, someone can do it. And with social media platforms like FB, there are ever-increasing approaches to reach your customers.

But how do you start? How do you go from the place you are at the moment to a huge passive sales that makes it possible for you to quit your day job and enjoy your time and financial freedom?

You can start from the beginning and go from there. Listed below are the steps to developing your online business. These are proven ways used by many victorious online entrepreneurs.

Related: Why More Filipinos Should Work From Home With An Online Job

Pick a Profitable Target Market

You could have a “dream business” in mind for years. You may simply recognize in your heart that a targeted area of interest is profitable. But until you do a market study you won’t be aware of reality. And it’s not worth investing your startup capital, creating merchandise, or setting up a website until you recognize that a certain market is worth pursuing.

You have to start with the market first. You have to determine what niches are preferred right now… and what varieties of products sell best. Don’t opt for products that sell fast but will go away soon. There are lots of markets like this like pet care, exercise programs and weight reduction, dietary supplements, natural remedies, travel, photography, video games, golf… the record goes on.

You can take a look at online retailers like Amazon.com. What are the top sellers? Watch the news. Read magazines and see what’s marketed or what’s being written about. Also, what are men and women talking about on Facebook… and what’s being advertised? All these are clues to discover a potentially lucrative market.

Find and Create Products to Sell

Once you’ve picked your hot market with revenue capabilities, it’s time to determine what to sell. You may have two choices: to find present merchandise to promote as an affiliate or create your own merchandise. Each has advantages and downsides.

A low-risk approach to get started with merchandise is to sell other people’s products. You don’t have to spend time or cash to increase them, they’re validated to sell, and you don’t have to worry about supply (either in the mail or electronically), storage, managing orders, customer service, refunds, or something like that. This is known as affiliate marketing.

Clearly, you do the advertising and customer order via your ecommerce site. But the enterprise that created the product handles the rest of the transaction. And, as an affiliate, you get a fee (from 5% and up, depending on the product) whenever someone buys. This can be a satisfactory strategy to start with your online business.

A low risk solution to sell your own products would be to create informational merchandise: ebooks, membership sites, videos and audio programs. For instance, when you are in the healthy gardening area of interest you might have an ebook on growing organic watermelons or a video showcasing the excellent approaches for pest management without pesticides.

If it’s electronic it may be simply saved online or digitally, and delivered in the same way. That makes it extremely low cost and automated. The one factor you spend to enhance these merchandise is your time and potential.

Related: Tips On How To Outsource Your SEO

Create a Website

You have your market… you’ve got your product. Now it’s time to establish your online storefront, which is the place you’ll market and promote your products.

You don’t have to be a tech genius to set up your own website… and also you don’t have to hire a high-priced designer either. With the software and online packages and services available today, anyone can create a reputable-looking website with a shopping cart, record constructing capabilities, running a blog – in short, the things you need in your thriving online trade.

And it’s either free or at a very low rate. With packages like WordPress or Squarespace they offer ready templates. Creating your web site is as convenient as filling up containers with your sales pages, e-mail sign-up boxes, filling your products in your shopping cart, and different content material. If you can send an e-mail, you can do it. Plus, you can replace and change your website look, its content material, and the other things at any time you want.

Related: Philippines Online Jobs: How To Work At Home At Earn A Lot

Create a Marketing List

When you have a business, you need buyers to live. That’s a no-brainer. But how do you find possibilities – people interested in your product – and turn them into customers?

For a startup, small-scale online industry, it’s fine to seek out your target market, ask for e-mail, after which market to that list.

You add email addresses through some methods. The most affordable – however but most time-consuming procedure – is to slowly but certainly add valuable content material about your area of interest to your website and/or blog. This will entice the attention of search engines like Google. These SEO efforts will pay off in increasing traffic to your site by these persons looking for more information on your topic. A percentage of those people will sign up on your list. That’s why it’s excellent to have a sign-up field, usually inquiring for a name and email address, especially on your homepage.

You can additionally build your list by means of social media like Facebook, paid promotion (banner ads, insert commercials, or pay-per-click advertisements), and others.

After getting your record, you have to start marketing. But it’s not about sending sales offers day after day. Folks will soon unsubscribe or even report you as spam.

It’s predominant to give out important information to your potential customers as well. Give them a lot of freebies – guidelines and tips on your area of interest. This makes them recognize, like, and trust you. You would “warm them up” with priceless content material in an e-newsletter, for example. You could additionally do so for your web publication, ebooks, distinctive reviews, Facebook posts, videos, and audios.

Men and women are naturally resistant to purchasing anything new. You have to create pleasure… desire… on your product.

You do this with effective sales copy. It’s the art of utilising words to tap into consumer psychology. And you ought to use these standards in all communications with buyers, whether it’s to your internet site, your email, your social media posts, or your paid advertisements.

Summing It Up

This may increasingly take some effort and time. You ought to make some hard picks along the way. However the trick is to perform a little bit on a daily basis – in that approach, you don’t get overwhelmed. Take it one step at a time and spend at least an hour every day working on some things. Find your market, then your product or merchandise, then construct your website and begin advertising.

Just keep on working towards your purpose of having a lucrative online business… and you’ll get there. This isn’t a race. You need to construct an outstanding basis for an industry that will last and bring in income in the future years.

Do you want to be a virtual assistant? Contact us now!

Do you want to start an online store? Eternus Global is a leading ecommerce developer in the Philippines. Improve your business success with Eternus Global Technology Solutions.

We combine extensive medical and scientific knowledge with technology expertise. We custom build web applications, CMS sites and e-commerce shops using the latest technologies. We specialize in Magento, Prestashop and Woocommerce e-commerce development, deployment, SEO and maintenance.

Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface
* Tracks sales, inventory and expiry
* Barcode scanning feature
* Double function as ecommerce store
* Offline and online sales monitoring
* Accepts major credit and debit cards
* Coupon management

Contact us now!

Philippines Outsourcing versus India Outsourcing: A Comparison

India has lost the big outsourcing floor to Philippines outsourcing over the last few years, chiefly in the business process outsourcing market. The Associated Chambers of Commerce and Industry in India studies a 70 percentage loss in outsourcing market share with call core and associated services. The LA Times has reported that Philippines had a BPO revenue of $25 billion, equal to 10 percent of the country’s economy. A few motives contribute to the outsourcing fame of the Philippines, like accent neutrality, low labor costs and government support.

Philippines Versus India Outsourcing

English Language Quality

Clear communication is a need when you depend on outsourcing for customer support and different business strategies. Without clarity, you run into many roadblocks for getting your business goals accomplished and lose out on any productivity advantages that outsourcing is supposed to deliver. Your company reputation rests on customer experience. In case your consumers can’t get help during the times they need it the most, they’re going to go to your competition.

Flatplanet claims that the Philippines has a 92.5 percentage English proficiency rate, and their English comes with accent neutrality that many businesses want in their customer support departments. Moreover to a neutral accent, the Philippines has many Western cultural influences that add slang and English idioms into their vocabulary. Spanish and American influences are usual for the period of the country’s history, specifically because of the Spanish-American battle and the Philippine-American war.

The youngest generations in the Philippines grew up learning English and immersed in Western influences, increasing their language proficiency and cultural affinity much more. The Philippines media involves American TV channels whilst India does not have the same ease of access. Due to exposure to this media, American accents and idioms are already part of the Philippines tradition instead of getting picked up as a grownup.

Low Operational Costs

The Philippines also has identical or lower costs than India, so that you don’t pay extra to change your outsourced operations to the country. The traditional wage is seventy five percent less than an American within the same function, letting you enjoy good customer support resources without going over the budget.

This also works out good for workers within the Philippines, as business process outsourcing jobs give bigger-than-typical wages. Many Filipino workers choose to settle into customer support positions, whilst Indian staff are averse to the instability supplied via a position with excessive turnover, with Towers Watson reporting a 28 percentage turnover price compared to a 20 percent turnover within the Philippines. The Philippines additionally has a more employable team of workers than India in the case of English proficiency, accent neutrality and BPO coaching.

Efficient Business Delivery Services

Government support for BPO is an important contributing aspect to the success of the Filipino outsourcing enterprise. Instead of constructing infrastructure and operational roadblocks, the government presents help for growth, coaching and technological needs. Many local businesses and startups furnish technical coaching opportunities and improved industry supply options to help the BPO industry within the country.

The Data Privacy Act is a key piece of legislature, as it requires companies within the Philippines to adhere to international data privacy regulations for sensitive understanding. Data breaches are a major global risk and minimizing vulnerability points provides significant peace of mind for organizations. Adherence to these regulations can also be important for your online business if you must comply with PCI, HIPAA or different regulations with minimal data security laws.

Indian outsourcing reigned supreme for decades and remains on top with regards to IT services. Nevertheless, with more desirable English talent, accent neutrality, shared cultural influences, lower prices and government backing, the BPO industry in the Philippines offers great strategic competencies to your organization.

Do you need an ecommerce developer or online store developer? Eternus Global is a leading ecommerce developer in the Philippines. Improve your business success with Eternus Global Technology Solutions.

We custom build web applications, CMS sites and e-commerce shops using the latest technologies. We specialize in Magento, Prestashop and Woocommerce e-commerce development, deployment, SEO and maintenance.

Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management

Contact us now!

The Advantages of Philippines Outsourcing

Outsourcing has been around for many years, and despite the fact that they have been a bit late to the occasion,  Philippines outsourcing has shown phenomenal development within the enterprise. The Southeast Asian country with a population of greater than 100 million has turned out to be one of the highest outsourcing locations in the world, owing to the combination of its qualified and reasonably-priced group of workers, plus robust government support for investment in outsourcing. In 2015, the outsourcing enterprise employed over 1 million Filipinos, with projections that it could actually generate up to $55 billion through 2020 or roughly eleven percent of the country’s GDP, in step with World Bank estimates.

According to the Philippine IT-BPO Road Map, projections are that the enterprise will grow to hire 1.5 million employees and generate $25 billion in annual sales this year. Whilst the Philippines is now the world leader in voice-based business services or call centers, there are approximately 25 extraordinary sectors represented in its IT and shared services sector, and increasingly these sectors are knowledge, non-voice services. More than a third of the industry is engaged in offering complex services.

Furthermore to helping the BPO enterprise grow, the Philippine government is constructing the nation brand to promote funding through elevated visibility. In 2015, this initiative obtained a boost when Manila hosted the Asia-Pacific Economic Cooperation (APEC) summit which concluded with the APEC Economic Leaders meeting.

Two essential government enticement schemes are the incentives granted by way of the Board of Investments (BOI) and incentives under the Philippine Export Zones Authority (PEZA). BOI incentives comprise an income tax holiday for an interval of six years for pioneer organizations and four years for non-pioneer enterprises; the employment of overseas nationals in a supervisory, technical or advisory function for a period of 5 years; a deduction from taxable income of 50% of labor bills; and unrestricted use of consigned gear.

PEZA incentives include the alternative to pay a detailed 5% tax on gross earnings earned in lieu of all countrywide and neighborhood taxes; exemption from cost of import duties and taxes on imported equipment, gear and raw materials; a deduction similar to 50% of training charges; permanent resident status of foreign investors with investment of US$150,000 or more; and employment of nonresidents required in the operation of IT companies.

At the side of systems being carried out by the Department of Education of the Philippines to give a boost to schooling and coaching and produce more graduates for the labor market, these aggressive executive incentives are strengthening the Philippines’ already healthy position as a good destination for investors.

Do you need to outsource an ecommerce developer or online store developer? Eternus Global is a leading ecommerce developer in the Philippines. Improve your business success with Eternus Global Technology Solutions. We combine extensive medical and scientific knowledge with technology expertise.

We custom build web applications, CMS sites and e-commerce shops using the latest technologies. We specialize in Magento, Prestashop and Woocommerce e-commerce development, deployment, SEO and maintenance.

Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management

Things to Consider Before Starting An Online Store

Ecommerce has become a big business in Southeast Asia, reporting over US $500 million investment in 2013 from the online store business. The Philippines isn’t any exception. In fact, the country is included among the Top 10 Highly Developing Nations in e-commerce.

This signifies that it is significant to stay one step ahead of your competitors with a contemporary, revolutionary, and engaging e-commerce presence due to the fact that managing your e-commerce website online is not just an annual mission—it’s a day-to-day project. Business owners should take a closer look at their to ensure that they’re organized with the modern day facets and functionality to meet the expectations of tech-savvy users.

So what should you consider before starting an online store? Here are some characteristics of a good online store.

Characteristics of a Good Online Store

  1. Fully Mobile Shopping

While mobile users will have distinct shopping patterns than desktop shopping purchasers, they won’t tolerate a bad shopping experience. Rather, merchants ought to find mobile-friendly methods to create a good shopper experience, from wishlists to returns.

  1. Good Product Reviews

Gatheringg product reviews from customers as well as delivering a chance to show off opinions on their purchases is vitally important to construct your reputation as a retailer committed to offering patrons with amazing value and excellent merchandise for his or her needs and interests. Shoppers are rather more willing to buy your products when they’ve been reviewed by past buyers.

  1. Expertise

Empower your buyers with trusted and authoritative voices as well as guides to aid them in benefiting more from their purchases. You can bring a known expert to comment on your product pages to bolster consumer’s confidence in their purchases; it also raises the profile of your retailer. You can use commentaries or videos to show customers how your products should be used.

  1. Typo-sensitive Search

Purchasers need more energy and flexibility in their search portal. Faceted search brings extra detail to the process, which in turn makes it easier for customers to zero in on the merchandise they’re wanting to buy. Making faceted search work requires cataloguing which product attributes are foremost to your patrons. Some of those attributes aren’t always features of the product itself, however metadata surrounding it.

  1. Sale Bundles

Strong searches will have to be paired with competent, customer-pleasant merchandising. As online patrons have more and more selections in merchandise and services, the value of guiding consumers with attractive bundles and collections continues to grow. Expert merchandisers are still the purchaser’s ally, as many patrons want to know about what’s new, hot, and extraordinary.

  1. In-Stock Visibility

Shoppers demand real-time visibility of your inventory online. They want to recognize how many items you will have on the shelves, and what the quickest approach to receive them will likely be. They want in-stock indicators for out-of-stock items.

  1. Good Image Zooming

A good example of powerful execution is delivering a clean, high resolution zoom which does not disturb the viewer in his or her shopping experience and gives out an “Add to Cart” button even in the zoomed image view.

  1. Comparisons

Purchasers need to compare each product side by side. Making it simpler for them to construct these comparisons maintains them engaged with your online shop. It’s also a good option to promote by displaying benefits of one item over the other.

  1. Single Sign-on Transactions

Forcing consumers to create accounts used to be intended to strengthen loyalty, nevertheless it creates a burden on consumers who are capable of buying immediately. Your buyers should have a single sign-in throughout their entire net presence. Allow guest transactions without the creation of a password and authenticating account registration.

  1. Social Media Integration

When your buyers speak about you and your merchandise, you cannot afford to be omitted of that conversation. Retailers can pair professionals with first-time consumers, become a member of discussions, promote the uses of a certain product, and conduct transactions from buy to return over social media channels.

Do you need an ecommerce developer or online store developer? Eternus Global is a leading ecommerce developer in the Philippines. We custom build web applications, CMS sites and e-commerce shops using the latest technologies. We specialize in Magento, Prestashop and Woocommerce e-commerce development, deployment, SEO and maintenance.

Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management

Contact us now!

Philippines Ecommerce Stipulated To Improve Philippine Economy

Can Philippines ecommerce help the nation’s economic growth later on? The government pointed out that there’s a lot to be discovered how the nation can function in a digital financial system. The utilization of e-commerce won’t only benefit big companies but, in addition, may benefit small businesses, enabling them to maximize their restrained capital by joining the larger international market.

Inclusiveness does not only just involve granting everybody access and the knowledge to engage in online transactions; it additionally means creating measures aimed at reducing stumbling blocks to online businesses.

There is also the challenge regarding security of digital knowledge. People are often afraid of engaging in online transactions because credit card information may be accessed by others.

Thus, a privacy commission may be needed to see measures of cooperation that guarantees the security of shoppers and marketers alike. With such measures in position, consumers might finally be optimistic with their online transactions as they are with traditional buying approaches.

The Philippine government says that they are looking at the broader agenda and how we are able to improve delivery of items and offerings and the way we can make everybody be a part of this economic breakthrough. By exploring how e-commerce can facilitate industry and trade inside the region, the government and the ASEAN nations are competent to broaden the avenues wherein folks in the Asia-Pacific region can actively participate within the economy.

Do you need an ecommerce developer or online store developer? Eternus Global is a leading ecommerce developer in the Philippines. We custom build web applications, CMS sites and e-commerce shops using the latest technologies. We specialize in Magento, Prestashop and Woocommerce e-commerce development, deployment, SEO and maintenance.

Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management

Contact us now!

Why You Need an Ecommerce SEO Expert for Your Online Store

Over $1.2 million are collectively spent on ecommerce sites worldwide each minute. Desktop ecommerce sales generated millions of dollars from that and over a quarter of a million came from mobile e-commerce sales. That’s how enormous e-commerce has turned out to be in these past few years, and forecasts show that these figures will grow tremendously in the next couple of years or so, achieving figures of greater than $2.3 trillion this year of 2017.

Ecommerce is a huge industry, that’s why a lot of merchants soar into this bandwagon within the hopes of making more money from their listings and product showcases. However, success in e-commerce goes past than purely posting hundreds of products of any sort or category into your ecommerce site in a bid to get your website listed up on search engines.

SEO for e-commerce websites is distinct, and slightly more complicated, than blogs and other traditional internet sites. For one factor, merchandise in these websites shuffle always and of top of this various other things make it more difficult for ecommerce sites to do search engine optimization (SEO). In this article, we will discuss why you need to have good SEO for your ecommerce site.

Common Mistakes in Ecommerce SEO

  1. Duplicate Content Material

Probably one of the main factors that get web pages penalized by search engines on ranking results is the posting of duplicate content. The character and structure of ecommerce sites make it prone for the occurrence of duplicate content which will have an effect on its search engine optimization performance.

Merchandise in ecommerce sites are offered in classes and subcategories that generate a couple of URLs pointing to the same product page. Often unpleasant and non-readable URLs are generated for a product page. If these get indexed by search engines, they will be treated as inner duplicate content or meta-data, which might get your site penalized in search engine results.

You can exclude areas creating duplicate content material in category pages, subcategory pages, tags and archives from /robots.txt Robots Exclusion Protocol indexing.

Reviews, comments and shopping carts are more likely to create new URLs that depend on how your website is structured. These pages and other duplicate pages can also be excluded from being indexed by means of using the canonical tag or by having a single canonicalized variant of the web page at your website’s root

New URLs generated that make links point to apparently duplicated content can also be embedded with the nofollow attribute.

  1. Poor Titles

Content material isn’t the one field engines like Google examine to find duplicate content material as they also look at duplicated title tags, which is a problem online stores and e-commerce web pages come across as they develop into higher scale. These similar values and duplicated titles can affect your search engine optimization and search ranking results.

E-commerce offers multiple merchandise from different manufacturers and in some instances several variants of identical products of the same brands. Every product variant are traditionally specific with its own product page that can have similar information, content, keywords and even title tags and elements. Titles with identical tags and elements can be dealt with by search engines like Google as duplicate content material which would get your internet site penalized from search engine rankings.

Create your title tags as: Brand– Model – Item type, making use of model numbers as a way to make each title tag special and stand out. As an alternative of utilizing single key phrases on your title tag, use unique key terms alternatively for each of your items. Use key terms that your targeted customers will surely use when shopping for the variety of merchandise you offer.

On your meta title descriptions, use similar keyword phrases above the object’s direct name.

  1. Bad URL Structure

Based on how your ecommerce site is structured, particularly the CMS you used to build your site, a default URL is generated for each product page produced and uploaded by your website. In many instances, the URLs generated are unsightly (with too many characters without semantic meaning) and not readable (utilising characters or plain numbers).

Default URLs created through CMS apps used for ecommerce websites for every product page are, most of the time, not keyword-friendly or reader-friendly. Even though these URLs make use of anonymous IDs or distinctive URL strings, they will not be readable from the standpoint of search users, which can present a main issue for you, now that engines like Google are focusing more on the semantics, which is the meaning of words utilized in search terms in rating relevant web pages for search outcomes.

Make your URLs smooth, brief, readable and easy to understand, and has relevance to the product featured on the webpage

Capitalization has a considerable impact on how search engines like Google treat URLs so it would be satisfactory to stay with lower case letters to your URLs. Alternatively, instead of underscores or spaces in your URLs, use dashes as a substitute.

Do not eat up the keywords in your URLs and be certain that you employ relevant alternatives of keywords that can describe the product well.

Make sure that your URLs are short and sufficient to let readers instantly realize what your website is all about just by reading your URL

  1. Un-optimized Product Pages

One of the crucial key factors in ecommerce sites that will deliver first-class outcomes for your business is on how good your product description is and how optimized your product pages are. Just think that you are optimizing your product pages for your buyers and search engines like Google and Yahoo.

Search engines crawl internet sites to examine information that they can match with search queries. Without good information, these search engines will not figure out what your site is all about and will not rank you in search results related to the products you might be promoting on your e-commerce internet sites.

Many e-commerce web sites make the mistake of posting only images of the merchandise, short title and the price of the product. Nonetheless, search engine robots do not look at images as individuals do, and would rely on other information that will aid them in indexing your pages for future search queries.

Use keyword phrases centered on what your detailed audiences use for searching products that you present on your ecommerce site. Don’t over-optimize your pages with keywords nonetheless, like repeating these key terms in the content of the page.

Category pages are highly presented with the right introductory content material for SEO. Make use of descriptive and informative text that will tell audiences what your pages are all about. Restrict utilizing typical product descriptions that come from the manufacturers (which may be written in poor English) or duplicate those observed from other e-commerce websites.

  1. Good Product Descriptions

Make certain that the product description is uploaded to the product page itself and no longer via i-frames that will perform poorly in search engines.

Do you need an SEO-optimized ecommerce developer or online store developer? Eternus Global is a leading ecommerce developer in the Philippines. We custom build web applications, CMS sites and e-commerce shops using the latest technologies. We specialize in Magento, Prestashop and Woocommerce e-commerce development, deployment, SEO and maintenance.

Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management

Contact us now!

The Future of Philippines Payment Solutions For Ecommerce

With the worsening traffic concerns in the Philippines, online browsing and Philippines payment solutions has end up as a handy option than spending time at hundreds of malls in Metro Manila. It has been relatively good to look at how ecommerce, especially online retail, has developed within the Philippines. What began as personal and small marketers and purchasers congregating in interest boards and product boards is now growing to shake up the market.

Online retail has a visible lift with the introduction of ecommerce functionalities on Facebook. The tech-savvy dealers at the moment are even striking up their own self-hosted e-commerce web sites utilizing well-known free PHP scripts like OpenCart and WooCommerce. This is bolstered through the entry of players like Rocket Web’s Lazada and Zalora that furnish merchants an ecommerce platform.

Nevertheless, whilst all of these developments in stores and channels create optimism, supporting business methods like payments have got to strengthen and mature for ecommerce to be truly doable in the nation.

Payment Challenges

While attempting out these ecommerce sites, it is easy to realize how the checkout approaches are not smooth specifically with regards to payments. There are a few payment choices that are available – cash on delivery, bank deposits, remittance centres, credit and debit cards through payment processors, digital wallets, and telco-centered e-money – however not all of these can integrate easily with online store systems.

Consumers are most often redirected to external pages or are sent payment instructions to complete the payment process. Usually after a verification process (typically manually finished) will orders be confirmed.

Many of the available payment choices partly betray the supposed convenience of online searching, as customers will still have to go out and transact at a brick-and-mortar facility. Some digital wallets can only enable topping up both by credit cards or by means of over-the-counter banking. Online banking is stylish on the processor’s support of a certain bank.

The stress is then positioned on retailers to make the most number of payment methods that fits their target consumers. For smaller ventures, this is hard. There are payment processors that integrate online banking transfers and bank cards however expenses will also be prohibitive for sellers without a lot of margin and volume. PayPal is available however with currency conversion, the need for both credit and debit card, and rather better prices for merchants, it stays a less-desired option.

Many smaller retailers are then restrained to accepting deposits by bank accounts or through remittance centres. Others are even compelled to make use of online channels easily as categorized commercials and transact through the ancient ‘kaliwaan’ procedure of meet-ups and cash-on-delivery transactions. That is why cash-on-delivery turns into a potential for bigger ecommerce platforms who can afford risks.

Banking Issues

One of the issues in a establishing nation like the Philippines is the final attitude toward cash. Most Filipinos nonetheless suppose in keeping cash as a substitute rather than placing money in the bank. Only 31 percent of Filipinos have bank accounts. Thankfully, many are now compelled as more employers now choose to credit salaries to employees’ bank accounts. Credit card penetration nonetheless stands at around 7%.

For a growing online population like the Philippines, digital banking appears to have lagged in the back of other nations. In a 2014 McKinsey survey, only 12 per cent of Filipinos have tried online banking. Banks are established however customer -targeted technology is not so much. Each bank would have its own online banking system and most are digital counterparts of their department-established offerings or operate as web interfaces of their ATM machines. This is in stark distinction to online banking in developed regions where online-only banks exist and interbank transactions can be completed in actual-time.

This will simply be a possibility for financial technology (fintech) players to find more modern ways for Filipinos to manage money. China’s banking and card penetration are low however this allowed tech players to spin their services off into fintech.

The Philippines just isn’t alien to equivalent disruption. The boom of mobile phones allowed mobile companies to present e-cash linked to phone accounts. These are more popular over banks because the fee of maintaining a prepaid account is less expensive than keeping a savings account with a bank. The rise of smartphone usage must permit for extra ventures to pursue innovation in digital financial offerings.

The Future of Philippines Ecommerce

Philippine ecommerce will proceed to thrive as more Filipinos find themselves online and, with a growing economy, will reap more shopping power. It is going to be a mission for merchants to furnish enticing and seamless purchasing experiences for their patrons. For this to happen, there should emerge an easy and ubiquitous method of payments that are accessible, secure, and are available at low-cost. Boundaries exist but this must be reframed as opportunities for new fintech ventures to address. At the same time, online retail has a noticeable lift with the popularity of e- and m-commerce channels, aiding trade processes like payments to mature for e-commerce to be really practicable within the nation.

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Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management

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Philippines Business Owners Urged To Pursue Ecommerce

philippines ecommerce

Philippines business owners, especially from small and medium businesses, are being urged to pursue ecommerce in a government initiative.

Micro, small and medium enterprises (MSME) must benefit from global opportunities by way of ecommerce, says the Philippine government.

The Department of Trade and Industry (DTI) targets 100,000 MSMEs, 11 percent of total MSMEs doing ecommerce by the year 2020.

According to DTI, they are focusing advertising events on ecommerce not only within the East Asia neighborhood but also in the Philippines, to support MSMEs to interact in borderless trade.

This will help MSMEs have interaction without boundaries exchange, given East Asia’s tremendous marketplace for ecommerce.

With the help of a speedier internet connection and increased quantity of internet users, an ecommerce roadshow for entrepreneurs will center on e-industry models, e-payments, ecommerce web development, ecommerce platforms and ecommerce advertising and marketing.

ASEAN already has 143 million internet customers; 44.2 million of them are from the Philippines.

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Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management

Philippines Ecommerce Will Have Major Growth in 2020

The Department Of Trade And Industry (DTI) stated that the Philippine Ecommerce Roadmap (PECR) 2016-2020 will enhance the e-commerce industry to be a foremost monetary progress driver in the country.

In a declaration, the DTI said that the roadmap, which aspires to monitor the progress of e-commerce enterprise, will make contributions of 25 percent or one fourth of the country’s gross domestic product by 2020. It would propel e-commerce enterprise’s growth, aiding the entry of about hundreds of thousands of small and medium businesses.

The roadmap will support Philippines to catch up with the fast internet penetration and for developing internet utilization within the country. Philippines is currently estimated to have the fastest developing web population around the world, with latest information estimating 530 percent development over the past 5 years.

Daily, an average Filipino spends 6.3 hours utilizing the internet. Amazingly, the cellular subscriptions of the Philippines exceed its 101.1 million population by 13.5 million.

After the Electronic Commerce Act of 2000 was created, the trade agency developed the final draft of the 2016-2020 roadmap.

In line with the roadmap, the nation’s ecommerce adoption has been gradual, further leading to ignored possibilities aggravated by the Philippines’ having one of the slowest and most high-priced internet infrastructures in the whole world.

Global e-commerce is projected to develop by 101.4 percent from 2013 to 2018 from the current $1.15-billion worth of the e-commerce industry on the world.

The nation’s slow adoption of e-commerce was a result of challenges comparable to slow internet, excessive price of connection, security fears with on-line shopping, payment problems,and customer’s choice of buying from physical stores.

The Philippines lags in the back of different Asean nations in terms of internet speed with an average of 3.6 Mbps, while Singapore has 61 Mbps, outspeeding even USA (22.3 Mbps) and Japan (41.7 Mbps).

To handle these challenges, the roadmap indicated that there must be “six Is” employed which are: infrastructure, investment, innovation, intellectual capital, information flows, and integration.

For infrastructure, the roadmap brought up the need for a good supply chain, communications, and applications infrastructure. In terms of funding, there should be help from more funding opportunities to draw international investments and capital flows into Philippine e-commerce.

For innovation, safeguard of property rights and investments in research and development counts. In phrases of information flows, there should be dissemination of information on safe internet use.

PECR 2016-2020 is the nation’s blueprint to address issues in the country’s e-commerce ecosystem with the “six I’s” as key focus areas.

Do you need an ecommerce developer or online store developer? Eternus Global is a leading ecommerce developer in the Philippines. Improve your business success with Eternus Global Technology Solutions. We custom build web applications, CMS sites and e-commerce shops using the latest technologies.

We specialize in Magento, Prestashop and Woocommerce e-commerce development, deployment, SEO and maintenance.

Eternus Global prides itself in making cost-effective Point-of-Sale systems that double as an ecommerce store and as an inventory system on the backend. You can save more money on Eternus Global efficient technology and grow your business! No costly monthly fees to POS providers! Customizable for every business.

* User-friendly interface

* Tracks sales, inventory and expiry

* Barcode scanning feature

* Double function as ecommerce store

* Offline and online sales monitoring

* Accepts major credit and debit cards

* Coupon management