Video campaigns, webinars, and other creative techniques of contacting clients are highly regarded by marketing professionals in today’s world when doing a market penetration strategy. However, you should not let the simplicity of current communication methods stop you from utilizing email, which is one of the most effective messaging channels ever established in performing a market penetration strategy.
When a firm pursues a bigger market share by leveraging current goods in existing markets, this is known as a market penetration strategy. It’s a method for a firm (that already has a product on the market) to expand its business by boosting sales among existing customers.
Many people are unsure if email marketing is cost-effective. This is, of course, right.
The return on investment (ROI) for email marketing is startling at 4,200 percent, making it one of the most cost-effective options. Still not persuaded? Here are some 2021 email marketing statistics that show you how effective email can be.
Related: What is email marketing?
Email Marketing Statistics
Let’s start with some email marketing stats.
Best Practices and Statistics for Email Marketing
The global email marketing sector is expected to be valued $17.9 billion by 2027, up from $7.5 billion now. According to Statista, the year is 2021.
Related: What is message optimization?
Every day, 4 billion individuals use email. According to current forecasts, the world’s population will reach 4.6 billion people by 2025. (In the year 2021, according to Statista)
Every day, around 306 billion emails are sent and received. According to Statista, the year is 2021.
There were around 5.6 billion active email accounts in 2019. Statista claims that (2019),
In 64% of situations, small businesses employ email marketing. The Campaign Monitor predicts that in 2021,
Marketers’ email expenses have been lowered by more than 40% as a result of the pandemic. The year 2020, according to Litmus
Across all industries, email open rates are 19.8%, click-through rates are 11.3 percent, and bounce rates are 9.4%. (This will be the year 2021, according to Constant Contact.)
Companies may expect a 760 percent increase in revenue if they use focused marketing. According to Campaign Monitor’s 2019 edition,
Four out of five marketers said they would rather quit using social media than utilize email in a recent poll.
Therefore, developing a solid email marketing plan allows you to engage and interact with your target audience in a customized manner while also increasing revenue at a low cost. Email marketing solutions, like other platforms and media, allow your company to contact clients more easily than ever before in market penetration strategy.
Related: What Is Lead Nurturing And What Are The Right Tactics?
The average amount of emails marketers send to their customers is three to five per week.
Marketing in 2020 will be very different from what it is now through market penetration strategy.
In 2020, 78 percent of marketers will think that email is crucial to their company’s overall performance, up from 78% in 2019. It’s a long shot, to be sure.
78 percent of marketers have experienced an increase in email interaction in the last year (Not Different State of Marketing, 2020)
Email newsletters are the most successful means of nurturing prospects for 31% of B2B marketers. The Content Marketing Institute (CMI) intends to disclose this in 2020.
In 2019, the US spent more than $350 million on email marketing. Statista claims that (2019),
According to a recent book by Litmus, firms who use A/B testing in all of their email ads get a 48:1 ROI (2019).
On Fridays, email open rates are greater than on Saturdays (almost 19 percent vs. 17 percent, respectively). The Campaign Monitor predicts that in 2021,
Artificial intelligence is seen as a way to enhance email send speeds by 66 percent of marketers. Statista claims that (2019),
More than a quarter of businesses have already included market penetration strategy in interactive elements into email advertising, with a third planning to do so soon. Marketing in 2020 will be very different from what it is now.
Related: Lead Generation: Can It Be Useful For Your Products?
Statistics On B2B Email Marketing
Through a market penetration strategy, effective B2B email marketing entails teaching your target customers with relevant, highly actionable content.
Email newsletters are the favored method of content marketing for 81% of B2B marketers. The Content Marketing Institute (CMI) intends to disclose this in 2020.
Only 16 percent of emails even make it to the inbox. It’s a 2019 test of an email tool.
Each email marketing campaign is sent out every 25 days on average by B2B companies. SuperOffice in the year 2050
Email newsletters are the greatest approach to nurture prospects, according to 31% of B2B marketers. The Content Marketing Institute (CMI) intends to disclose this in 2020.
According to 87 percent of B2B marketers, email is the best free organic potential application. The Content Marketing Institute (CMI) intends to disclose this in 2020.
More than 90% of marketers consider email engagement to be the most significant metric for determining the performance of their campaigns. The Content Marketing Institute (CMI) intends to disclose this in 2020.
In 89 percent of all B2B email exchanges, a company’s name appears. SuperOffice in the year 2050
Mail marketing software is used by B2B firms to assist content marketing. The majority of marketers employ these tools, with over 85% claiming to do so. The Content Marketing Institute (CMI) intends to disclose this in 2020.
Statistics On Mobile Marketing
Except for tablets, mobile devices account for more than 55 percent of all website traffic globally. According to Statista, the year is 2021.
Apple’s native email app for the iPhone has the most market share, closely followed by Gmail. According to Litmus Labs, by 2021,
Almost one-fifth of all email campaigns aren’t responsive to mobile devices. SuperOffice in the year 2050
When you introduce a responsive email design for your subscribers’ phones, you’ll see a 15% increase in new mobile clicks. MailChimp is still alive and well in 2019.
Emails that are mobile-friendly are the second most common method used by email marketers to improve their outcomes. When HubSpot is available in the future,
Tablets account for 9.3% of all email clicks, far outnumbering smartphones and desktop computers. MailChimp is still alive and well in 2019.
Gmail is the most popular email service, with over 1.5 billion subscribers, despite the fact that most people read their emails on their iPhones (CNBC, 2019)
Companies grow their market share via innovating, establishing consumer connections, using savvy recruiting techniques, and purchasing rivals. The proportion of the overall market for a company’s goods and services that it controls is known as its market share. This was all because of the market penetration strategy.
Statistics On B2C Email Marketing
When you send no more than five emails every week, your subscribers will reward you with higher open and click rates. GetResponse is a command that returns a response (Year of Release: 2020)
Consumer products and service companies now personalize 60% of their emails based on prior purchases, up from 38% in 2019. It’s a long shot, to be sure.
A welcome email will be received in market penetration strategy by more than 80% of people, resulting in four times the number of opens and ten times the number of clicks as other email types. GetResponse is a command that returns a response (Year of Release 2020)
Surprisingly, 98 percent of those who received the single-message reminder email opened it, with 37 percent clicking through. GetResponse is a command that returns a response (Year of Release: 2020)
Over 22% of all email communications are opened within the first hour of being sent. GetResponse expects to be in business in 2020.
45 percent of internet users avoid using unidentified email addresses. Statista claims that (2019),
Demographics Of Email Marketing in 2021
Customers’ usage of a product or service vs the entire expected market for that product or service is measured by market penetration strategy.
Almost everyone who has an email account checks it at least once a day. According to study, 58 percent of people check their email first thing in the morning. There will be an opt-in monster in 2020.
According to 40% of respondents, most people have at least 50 unanswered emails in their inbox. When HubSpot is available in the future (According to Constant Contact, this will be the year 2021)
The Consultancy services industry leads the way with a click-through rate of 25%, followed by Business Support and Administrative services with a rate of 20%, and Home and Building services with a rate of around 19%. (This will be the year 2021, according to Constant Contact.)
Retail emails have a rating of 26%, which is much higher than the industry average of 9%. (This will be the year 2021, according to Constant Contact.)
Companies in the retail, e-commerce, and home goods and services industries customize emails based on sex, color, and ethnicity by 20%, up from 11% in 2019. It’s a long shot, to be sure.
As their major mode of communication, 59 percent of Millennials and 67 percent of Generation Z use their smartphones to check their email. Bluecore, 2021
74 percent of Baby Boomers, 72 percent of Generation X, 64 percent of Millennials, and 60 percent of Gen Z agree that email is the most personal way to receive company messages. (According to Bluecore, 2021 is the year)
In the United States, females use email at a greater rate than males (91 percent vs. 89 percent). Statista claims that (2019),
Asian Americans (92%) and White Americans (91%) are the most prevalent ethnic groups to use email in the United States, followed by African Americans (88%), Hispanics (85%), and American Alaska or Alaska Natives (11%). (83 percent ). Statista claims that (2019).
Make The Most of Your Email Expertise
The goal of market penetration in market penetration strategy is to sell current items to established markets. When determining whether or not to increase your email marketing budget and human resources, keep the following information in mind. You can save this page for future reference, but you should start implementing these suggestions right away.
