It’s a nightmare to get lost. Whether you’re in a city or a corn maze, the unknown of where you are and what can happen next can make you break out in cold sweat. This is why having a good web page design is important.
Users are in the same boat when they come to a befuddling website.
Almost half of all website visitors abandon their visit after just looking at one page. We don’t have a lot of time to make a good first impression on a user, and a poor site layout will almost surely increase bounce rates.
To keep your audience’s interest, your website should be easy to navigate. If you don’t, they’ll bounce in a matter of seconds. And search engines will think less of you if customers abandon your website due to a bad user experience.
We can assist you in building a website and create a web page design that will attract your audience while also ranking high on Google. We’ll go through what website architecture is, why it’s important for UX and SEO, and how to build a good architecture for your own site.
What Is The Definition Of Website Architecture?
Website architecture refers to the hierarchical arrangement of your website pages. Internal connections reflect this structure. People should be able to easily access content on your website, and search engine crawlers should be able to understand the connections between different pages through your web page design
An excellent web page design should accomplish its goal of communicating a certain message while also engaging the visitor. Consistency, colors, font, imagery, simplicity, and usefulness are all characteristics that contribute to successful web page design.
Without a question, your website’s structure is critical to retaining visitors and generating conversions.
The usage of a website structure aids in the creation of a website that provides the best possible user experience. Even if you have the finest content in the world, if customers can’t find it, they’ll go to a competitor’s website.
The main page serves as the root of a typical website structure, which resembles a rooted tree graph. The pages that connect to the main page are called branches, and each page has its own set of branches. After that, the branches are linked together.
Related: What is web design and development?
What Does The Structure Of A Website Mean?
Your website’s user experience is enhanced by a good web architecture. If your website is built intuitively, users will have no trouble finding the information they need.
Furthermore, if your user experience is great, so will your search engine rankings. If your organization produces high-quality content, an excellent web page design, people will spend more time on your website and connect to your web sites.
The following elements are also present in a good web architecture:
- Allows search engines to more easily crawl your website.
- Encourages site users to browse more pages, resulting in more in-depth navigation.
- Distributes “page authority” more equitably, ensuring that no page is overlooked.
- Because of the strong internal connecting structure between related or comparable issues, it promotes thematic authority.
- Making it simple to recognize things and lead-generating material boosts conversions.
Let’s take a look at some best practices to keep in mind while you create your website’s architecture in web page design.
Related: What is website maintenance?
Website Architecture Best Practices
1. Develop A Simple Top-Level Navigation Menu.
To start, keep the number of top-level menu items to a minimum. Second, double-check that the menu item’s name refers to the material that will be given.
If a user clicks on the “Email Marketing” link on your blog’s homepage, they anticipate being sent to a collection of email promotional materials. From this page, you must also design a simple navigation path in your web page design back to your blog and website’s homepages.
2. Use Short, Easy-To-Remember URLs.
No one wants to visit a website with a URL like this:
It’s vital to create URLs that are simple to recall. The title of your page is used by most CMS systems, including CMS Hub and WordPress, to build a user-friendly URL. Typically, it will seem as follows:
You may also create subdirectories that are simple to navigate.
3. Take Cues From The Industry’s Top Players When It Comes To Website Architecture.
Customers are accustomed to the web page design of well-known organizations in your area, so if you run an ecommerce store, look at and copy how Amazon constructs theirs. Your website will appear more familiar, making navigation easier.
4. Keep Your Website’s Look And Feel Consistent.
Your website’s navigation structure, design principles, good web page design, and link displays should all follow a consistent pattern. Maintaining consistency in these elements helps keep your visitors on your site longer since it will be easier for them to navigate to new pages and click on links.
5. Make Use Of The Pillar-Cluster Internal Connection Model.
In the pillar-cluster design, there is a parent page (the pillar) that links to child sites (the cluster). The child sites are then linked together to form a cluster.
This method explains your internal linking structure and effectively directs users to more useful and relevant content.
Customers should immediately understand what content an internal link will lead them to and how that information relates to the page they’re currently on when they come across one on your website.
6. Make The Bulk Of The Pages On Your Website Accessible In 3-4 Clicks.
Users should be able to navigate from the homepage to any page in three to four clicks, even if your website has a million pages.
Create a top-level navigation that leads visitors to the main categories of your website. Then make sure that clients can access all of the sub-category sites from each of your website’s primary category pages.
7. Use Breadcrumbs As A Binding Agent.
After internal linking, breadcrumbs are the last technique of displaying your website’s architecture. These links will take you to the parent pages of a page all the way up to the main page. They’re normally above the page title and include arrows that link to the current page.
An advanced menu module may be used to add breadcrumbs to your CMS Hub website. We’ve put up a short lesson on how to add breadcrumbs to WordPress if you use it as your content management system.
8. Create A Sitemap in HTML and XML.
A sitemap is a document that identifies all of your website’s crawlable pages. It’s crucial for website architecture since it shows your structure in a readable, crawlable format.
A user-friendly HTML sitemap is created in the same manner as the rest of your website. It’s mostly for folks who are having trouble finding a certain page and would benefit from seeing a list of all your pages.
The primary purpose of an XML sitemap is to aid search engine crawlers. They give a list of all URLs in plain text. If you have a WordPress site, you may use a sitemap plugin to create both an HTML and an XML sitemap.
Upgrade Your Website Architecture To Improve SEO
Your website’s architecture is crucial for both user experience and SEO. If you have a good website structure plan, you’ll be able to boost dwell time and encourage people to consume more of your content. This means that you’ll get more conversions in the future when you create an excellent web page design, which will boost your ROI and income.