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social media marketing strategy

Which Social Media Channels Provide The Highest Return On Investment?

social media marketing strategy

By 2022, social media marketing strategy is predicted to replace conventional media as the most popular marketing channel.

As any marketer knows, social media is a powerful tool for reaching out to new customers and keeping in contact with old ones.

LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok enable marketers to connect and engage prospective consumers where they are: on LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. Social media marketing strategy can engage their audience with a solid social media strategy and the ability to offer interesting content.

It’s difficult to know which social media networks are worth your time and effort these days because there’s so much to do.

While it is necessary to ensure that your brand is available on the platforms that your target market chooses, it is as important to determine which platforms provide the best return on investment for your business in social media marketing strategy. You may use this information to choose where to spend your paid advertising expenditures and which lead-generation sources to use.

The way individuals use social media, on the other hand, may change dramatically in the blink of an eye. Systems that provided marketers in social media marketing strategy the highest return on investment (ROI) five years ago no longer do so. That’s why we conducted our research to determine where marketers should expect the biggest returns in 2022.

We’ll look at which marketing channels generated the highest return on investment in 2022 in this section through the social media marketing strategy. Socialinsider, Talkwalker, Brandfolder, Casted, Sprout Social, LiveChat, and HubSpot specialists were also on hand to discuss how marketers can leverage various tactics inside these channels to improve engagement and create sales. They arrived at identical conclusions. Let’s take it on.

Related: What is social media marketing?

Related: Lead Generation: Can It Be Useful For Your Products?

Which Social Media Channels Produce the Best Return on Investment?

According to HubSpot’s State of Marketing report for 2021, Facebook offers marketers the greatest return on investment (ROI).

Nearly 40% of marketers picked Facebook as the most effective channel, followed by Instagram (30%), another Facebook-owned social media network with a high return on investment.

LinkedIn, YouTube, Twitter, and Snapchat, on the other hand, all had substantially lower scores, with fewer than 10% of respondents identifying each network as the top ROI channel.

Learn why the top three social media platforms perform better than the others in terms of ROI and how to use them by going into each one.

Related: What is search engine optimization?


Facebook expects to reach 2.8 billion monthly active users by 2022. It is one of the most commonly utilized advertising platforms, with over 200 million organizations advertising on it.

Advertisers on Facebook get access to users’ Messenger, News Feeds, and video advertising. Marketers may use Facebook Lead Ads to attract users to fill out a lead-generation form without leaving the social network.

Engaging your audience as part of your Facebook marketing plan will demonstrate that you care about them and their company in social media marketing strategy. You keep clients interested and involved by responding to inquiries and comments on a regular basis. Also, if there is a problem or concern, make a new post to address it.

The ability of Facebook’s advertising technologies to categorize content is a huge advantage. You may determine who sees your ads depending on a variety of characteristics, such as previous experiences with your business (such as attending an event) or those who have liked your Company Page on Facebook. Use these targeting capabilities to reach clients who are most likely to make a purchase.

Related: What Is Lead Nurturing And What Are The Right Tactics?


With over one billion users, it’s no wonder that Instagram is ranked second in terms of return on investment (ROI). Instagram offers marketers a variety of ways to increase exposure, interaction, and purchases, including Instagram Shoppable advertising, Stories, sponsored content, Reels, and more.

As a consequence, businesses may be confident in their usage of the platform. Ninety percent of Instagram users follow a business, and half of them are more interested in a product after seeing it advertised on the platform.

I’m interested in why it isn’t more lucrative because it has a lower ROI than Facebook.

The underperformance of Instagram is most likely due to its qualitative measures, such as brand awareness, image, commitment, and consumer involvement.

Instagram users, for example, are unlikely to immediately engage with an ad from your company’s account. Instead, the ad may just increase user brand familiarity. They could finally see your site listed in a Google search result and click on it. Instagram is difficult to quantify in particular ways, but it should not exclude you from using it for your business.


Although LinkedIn is an important channel for generating leads and nurturing them, just roughly 10% of marketers rank it as their top ROI channel. LinkedIn is used by over 750 million people for a variety of objectives, including socializing and job advancement.

When it comes to enhancing your company’s return on investment (ROI), the platform provides a variety of alternatives to assist you.

LinkedIn is a professional networking and career development social media platform that uses social media marketing strategy. You may use LinkedIn to post updates and connect with others, as well as to show your CV, look for employment, and improve your professional reputation by publishing updates and talking with others.

If you want to be successful on LinkedIn, you need to create high-quality content that resonates with your network. Do some study to determine what kind of material works best and which stuff will do significantly better with your target demographic on LinkedIn to make sure you’re hitting the mark.

When you first start using LinkedIn’s ad features, try running some tests. For example, Aeris, a mobile IoT connectivity company, set up an ad campaign and tracker to see which target combinations worked best for the brand again, as well as which ones missed and generated the most important leads.

So far, we’ve looked at the most popular social networking platforms in 2022. Let’s take a look at some of the approaches and best practices that experts feel you can employ to increase your ROI across all platforms.

What Are The Most Powerful Social Media Strategies And Approaches?

Let’s take a look at some of the most effective social media tactics and strategies.

To fully grasp your target market, extensive market research is required.

You must first understand your target audience before establishing any social media plan and social media marketing strategy. A lack of preparation raises your chances of losing time, money, and effort on the wrong paths while also prohibiting you from developing more profitable connections elsewhere.

Experiment With Vertical Formats And Increase The Amount Of Video Material You Produce.

Despite the fact that consumers like viewing videos, most businesses still rely primarily on images to market their products and services.

Consider using video into your social media campaigns in doing the social media marketing strategy to stand out and increase your return on investment (ROI). Experiment with different video formats across all of your platforms. Facebook, for example, allows businesses to create vertical video advertising for mobile consumers.

Repurposing Material For Several Platforms.

The bulk of social media teams operate independently of one another. They could send one message on Instagram, then send another via YouTube or Twitter.

The time, effort, and money invested are apparent – which may be disappointing if you don’t get the return on investment you expect from these marketing platforms.

Repurpose your material by posting extracts from your YouTube videos on Instagram or Facebook. Alternatively, you might repurpose consumer content across channels by repurposing wording from a blog post and using it to add value to your media.

Recycling and producing original content might help you reach new audiences in new ways without depleting your social media staff. This may be accomplished in a number of ways.

Clarifying Your Goals And Creating A Social Media Strategy That Helps Your Company Are Crucial To Your Success.

Getting results on social media through social media marketing strategy is difficult if you haven’t taken the effort to develop clear goals for your team and a strategy to achieve them.

After determining your social media objectives, create a clear posting plan so that your audience knows when and how often to expect updates from your company.

Make it possible for your customer to buy your products or services through social media channels.

In recent years, social commerce has grown in popularity. Purchasing from a firm while remaining on a social network is referred to as social commerce. Only a few of the numerous options include shoppable adverts and checkout with a chatbot.

Use UTM Tags To Track Your Progress.

One probable explanation for why you aren’t obtaining the promised return on investment is that you aren’t tracking properly.

Tracking has become more important than ever before in social media marketing strategy as a result of the issues faced by iOS privacy changes. Use UTM tags on all of your links to get the most out of your tracking investment. If you do it this way, you’ll be able to see exactly how well your campaigns are performing in Analytics.

As a consequence, you’ll have the knowledge you need to make better decisions about engagement and ROI (ROI).

Strengthen Your Company So That You Can Take On The Role Of Brand Ambassador.

If that’s the case, where do you see a lot of untapped potential? Your company’s employees.

Take, for example, HubSpot’s #HubSpotEmployeeTakeover on HubSpot Life’s Instagram feed. The campaign shows the faces behind the brand and develops a sense of belonging and authenticity that is impossible to achieve with only branded materials. It helps viewers understand who the firm is.

Assume you use these strategies and remain committed to iterating on your strategy as your consumer insights grow in social media marketing strategy. In such a situation, you’ll surely start to see positive results from your network’s efforts to boost ROI across all of your social platforms.