lead generation

It’s as if you’re obtaining the ideal blend when marketing automation and customer relationship management software are combined. With lead generation it’s not just about how much less work you have to do. Your organization will convert more MQLs to SQLs and earn sales when the two software solutions work together.

When marketing automation solutions were used, sales productivity rose by 14.5 percent. As a result, marketing and sales teams must work together and integrate their tools in lead generation. We’ll go through what marketing automation and CRM software do and why they need to work together in the following sections.

Related: What is marketing automation?

CRM and Marketing Automation

Before you grasp why marketing automation and CRM are so crucial, look at what each program does.

Marketers may use marketing automation tools in lead generation to automate operations like email engagement and social media publishing. Marketing teams use automation technologies to develop and promote content.

Additionally, when prospects visit your website, open an email, fill out a form, or read a blog, this application captures and analyzes data.

The key objective is to simplify the process of obtaining a lead, nurturing it, and transforming it into a sales-qualified lead. In the end, it’s all about generating leads and personalizing lead generation.

Related: What is message optimization?

If your team needs more marketing qualified leads, a mechanism to distribute content, or a way to manage a huge number of email addresses, marketing automation software is the way to go.

Marketing automation software like HubSpot, MailChimp, and Marketo are all fantastic examples.

In marketing, lead generation is the process of generating customer interest in a company’s goods or services. A lead is a customer’s contact information, as well as, in certain situations, demographic data, who is interested in a particular product or service.

A CRM, on the other hand, is a piece of software that allows salespeople to manage their transmission lines and qualify prospects.

It’s time to think about CRM if your sales reps are losing track of chances, refusing to obey, or you’ve outgrown your lead tracking system.

HubSpot, Zoho, and Salesforce are three of the best CRM platforms available.

Related: What Is Lead Nurturing And What Are The Right Tactics?

HubSpot is one of the better choices since its Marketing Hub blends CRM features, giving you the best of both worlds.

To obtain the greatest results in lead generation, you’ll need to use both the HubSpot Marketing Hub and the advanced Sales Hub to receive more inventive advertising automation and CRM solutions.

When you combine the two tools, your sales staff has a complete picture of a prospect’s connection with your company in lead generation. With the marketing history of their expectation, your salesperson will be relevant.

Your marketing and sales teams may also interact consistently when marketing automation and CRM are combined into one platform or linked.

Consider how the two pieces of software can function together in the following scenario.

Consider a marketer attracting a lead through a blog post similar to this one.

That lead downloads a lead tracker and fills out a form in some way. The marketing team and the lead generation team then uses an email marketing campaign to develop the information.

The lead will convert to marketing-qualified information after a sufficient number of actions have been completed. Let’s say they ask for a demo after some time and become a sales-qualified lead.

The demo person then gathers information on the client’s interactions with the company using marketing automation and customer relationship management (CRM) tools.

They get to determine which offers a prospect downloads, which blogs they read, who and what they are, and where they work.

This information influences the demo call approach of the agents, allowing them to answer pertinent questions and adapt the sales call.

If marketing automation and CRM were not connected, the sales professional would not be able to obtain such information as quickly. They may even enquire about the prospect during the demo call, which bothers them because they already gave that information to your company and now feel forced to provide so again. This also explains why the two are so intertwined.

Even if you have a lead tracking system or approach in place, it’s nearly always a manual process prone to human error, and prospects who slip through the gaps can’t be scaled so that your sales force is ready to make the transaction.

You can improve consumer connection across your sales and marketing teams by combining marketing automation with customer relationship management (CRM) software.

In a contact record, for example, your marketing team at lead generation may make remarks regarding a previous engagement for your sales people.

Alternatively, your sales reps might aid your marketing team in deciding which materials are most valuable to your leads.

By incorporating these tools into your marketing and sales processes, you should be able to discover the gaps and points of friction in your operations. It can help you figure out why leads aren’t being converted from MQL to SQL or why sales prospects aren’t being closed.

Related: Lead Generation: Can It Be Useful For Your Products?

Finally, your team will be able to complete the following activities.

CRM And Marketing Automation Software:

Finally, by automating marketing and sales activities using your CRM and marketing automation with lead generation, you can improve the productivity of your advertising team, salespeople, and customers.