Eternus Global


brand positioning

Your Content Distribution Roadmap

brand positioning

Year after year, many organizations report increasing their efforts and investments in content marketing, or want to do so. Excellent content, on the other hand, means nothing if your target market is unaware of it. This is why you should need to learn how correct brand positioning could help your business succeed. 

This article will provide you with the tools necessary to share your material including brand positioning. You’ll be able to create a content distribution plan that guarantees your message gets delivered first and is well received by your target market.

What Is Content Distribution And How Does It Work?

Content distribution is the process of distributing, generating, and selling your work. It’s how you make your content available to your audience across different channels and media kinds. 

Related: What is content creation?

What Is Social Media Content Distribution And How Does It Work?

Social media content distribution is the process of sharing, generating, and promoting information across numerous digital channels. This technique may have been created expressly for social media, or it could have been re-formatted and used there. Brand positioning could also help you to improve your content. Brand positioning however can distinguish effectively your logo from the competition. It’s about how your company’s vision, product, and identity are strategically positioned in a crowded market. And, more crucially, it’s what your customers associate you with.

The distribution process will begin when you create your content, regardless of the type of content distribution you pick. However, before you begin writing, you must consider where and how you will publish and sell your work and what type of brand positioning you are going to apply. Otherwise, you risk wasting both time and money.

Related: What is search engine optimization?

Distribution Content Types

You may create a range of items to promote your business. Also, right brand positioning would help you upsell your business. However, not all types of content are created equal (literally), and each has its own content distribution approach.

1. Electronic books

To publish your ebook material, use a quick registration on a dedicated webpage.

2. Interviews And Podcasts

To advertise your podcast or interview material, use Apple Podcasts, Google Podcasts, or Spotify.

3. Films

To share your video content, go to YouTube or Video.


Distribute your video material via YouTube or Video.

5.Success Stories And Case Studies

Share research papers and accomplishments on a specific internet page.


Use a dedicated webinar page on your website, as well as CTAs in your blog articles, to promote your webinar content.

7. Blogs 

Of course, you should share your blog content on your blog. You may also send out a daily or weekly newsletter with a selection of your most sensitive or newly published content.

8. Channels For Content Distribution

Content distribution channels are the ways by which you distribute and advertise the stuff you create. Depending on your audience and resource availability, the channels you use to communicate your information will vary.

There are three main types of content delivery channels, plus a few more.

Owned, received, and purchased are three distinct distribution routes. The diagram below depicts how these three content distribution channels cross paths and how they might be merged to boost their impact and reach.

Related: Lead Generation: Can It Be Useful For Your Products?

Distribution Of Owned Content

The content assets that belong to your company are managed channels. You have total control over when and how your channels’ material is made public. Your websites and blogs, as well as your social media profiles, email newsletters, and a smartphone publication app, were all included.

Distribution Of Earned Content

Earning channels (also known as “shared” media) are places where other people market or disseminate your content. Third parties include customers, journalists, influencers, and anybody who voluntarily shares your content – thus the phrase “earned.”

These outlets include public relations, social media interactions and comments, visiting articles and roundups, and reviews. They even encompass online groups and conversations like Reddit and Quora. Commenting on these platforms, on the other hand, is free; the content is owned by these third parties and is available through earned channels.

Distribution Of Paid Content

When your firm pays for your material to be distributed on a certain media, this is referred to as a paid channel.

This includes pay-per-click (PPC), paid social advertisements, and sponsored influencer content.

Developing A Content Distribution Plan

1. Conduct Market Research On Potential Consumers.

The goal of content distribution and proper brand positioning is to get your stuff in front of the people who will be interested in it. You won’t be able to do this until you first figure out who your target audience is and what they want to read. Before you start writing your strategy, do some research to figure out who will be reading it.

2. Look Over Your Materials.

You may already have some published content, such as blog posts, videos, and social media content with proper brand positioning. While your new content distribution strategy does not specify that such content be removed, you should undertake an audit to determine if it aids or hinders your distribution efforts.

3. Choose The Means You’ll Use To Share Your Content.

Because your content distribution strategies are potentially more important than your content itself, this stage happens before content production and after target market research.

4. Decide On The Kind Of Content You Want To Use.

Consider what types of content you’d like to generate after you’ve settled on your distribution methods (and have the means to do so). Many companies choose to publish all of their content on their blog, then reuse and republish it elsewhere.

5. Define Your Kpis And Objectives For Content Distribution.

Objectives let us recognize where we’re going and what success could look like once we get there. Setting goals for your material key performance indicators (KPIs) and analyzing the results should all be part of your content distribution strategy.

6. Put Together Your Material.

When you’ve researched your audience, content categories, agreed on distribution options, evaluated your material, and created an editorial schedule, it’s time to start creating content.

Then you may start distributing it to your target market through numerous means!

Related: What Is Lead Nurturing And What Are The Right Tactics?


Content distribution may help you boost brand awareness and encourage people to click, follow, act, and buy from you especially if your organization has a proper brand positioning. It’s an important piece of the content marketing puzzle because it affects the ad product’s success rate. Content distribution and brand positioning  are also important for your business to grow, therefore as an entrepreneur, you should be able to build a good one.